Apple is reportedly in discussions with OpenAI regarding the utilization of the start-up’s generative AI technology to enhance new features in the upcoming iPhone, according to Bloomberg News.
Renewed Discussions and Potential Agreement
Sources familiar with the matter revealed that Apple and OpenAI have reopened talks and are considering terms for a potential agreement. The discussions include plans for integrating OpenAI’s features into Apple’s next iPhone operating system, iOS 18.
Neither Apple nor OpenAI has provided immediate comments or responses regarding the reported discussions.
Apple’s deliberations extend beyond OpenAI, as the company was previously reported to be in talks with Google to license its Gemini chatbot for iPhone features. Apple has yet to finalize its partnerships and may consider collaborating with both OpenAI and Google or opt for alternative providers.
Investment in Generative AI
Apple’s interest in leveraging generative AI technology aligns with its CEO Tim Cook’s statement in February, emphasizing the company’s significant investment in this area. Cook hinted at unveiling more details about Apple’s plans to leverage generative AI later this year.
As Apple navigates discussions with OpenAI and potentially other partners, the integration of generative AI technology into the iPhone underscores the company’s commitment to innovation and enhancing user experiences.
The outcome of these discussions could shape the trajectory of future iPhone features and solidify Apple’s position in the realm of artificial intelligence.
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