If you’re a smartphone enthusiast in South Africa, get ready – the highly anticipated Nothing brand is launching here next month. And they’re bringing some serious heat with the flagship Nothing Phone 2 and midrange 2a model.
For the unfamiliar, Nothing is the brainchild of Carl Pei, the co-founder of OnePlus. Since its 2021 debut, the UK-based company has generated major buzz globally with its distinct design philosophy and aggressive pricing. Now South African techies will get to experience the hype firsthand.
A ‘Challenger Brand’ Shaking Up Mobile According to Philip Goodwin, product lead at local distributor Cernotech, Nothing represents a true “challenger brand” in the smartphone space. While offering premium specs and features, their pricing drastically undercuts the big guys like Apple and Samsung.
“Nothing 2 is very well priced and specced. Nothing 2a is the one that will knock everyone’s socks off,” Goodwin stated. “It’s a high-midrange device at midrange pricing with premium specs.”
Midrange Pricing with Premium Specs
The Numbers Behind the Hype So what exactly are the marquee details sparking such excitement? Let’s start with the Nothing Phone 2:
- 6.7″ 120Hz OLED display
- Qualcomm Snapdragon 8+ Gen 1 chip
- Dual 50MP rear cameras
- 32MP selfie cam
- 5G, WiFi 6, in-display fingerprint
- Customizable light/sound ‘Glyph Interface’
Then we have the more affordable Nothing Phone 2a, packing a punch with:
- MediaTek Dimensity 7200 Pro 5G
- Dual 50MP rear cameras
- 32MP selfie shooter
- Huge 5,000mAh battery
Both run Nothing OS (based on Android) and are promised 3 years of software updates.
Pre-Order Pricing and Availability While exact pricing is still being finalized, indicative pre-VAT figures are:
- Nothing Phone 2 (256GB): R16,100
- Nothing Phone 2a (256GB): R10,000
- Nothing Phone 2a (128GB): R8,700
The phones go on sale in early June through Cernotech’s online channels and at least one major carrier. Units will also be available at non-subsidized pricing.
You’re looking at a proper flagship-killer lineup. The midrange 2a in particular seems absurdly good value for its hardware. It’s easy to see why Nothing has cultivated such a passionate following among younger, design-conscious buyers.
Grabbing Attention With Unique Design
Grabbing Attention With Unique Design Beyond just aggressive pricing, Nothing has grabbed eyeballs through its distinctive transparent design language. The Glyph Interface on the back incorporates creative light patterns to indicate notifications, charging status, and more.
While trendy looks can be polarizing, you have to give props to Nothing for delivering a breath of fresh air in a smartphone market that often feels stale and iterative. For those bored of typical slabs, these could be the phones to finally spark excitement again.
Whether you’re an Android purist, mobile tech enthusiast or just looking to save on your next upgrade, Nothing’s official South African launch is shaping up to be unmissable. Mark your calendars for early June – it’s about to get heated in the local smartphone arena.
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