T-Mobile reverts back on its forced plan migration and will therefore not make people to switch plans after all after initial plans. This new development simply means that if you still have an old T-Mobile plan, you will still be able to make use of it and even keep it, without the need to call customer support.
T-Mobile Reverts Back Its Forced Plan Migration
T-Mobile reportedly caused a bit of a stir in the early parts of this month when a leak in question revealed that it planned to move people from older, cheaper plans directly to pricier ones beginning with their November bill cycle. The carrier on Wednesday walked back the changes officially with CEO Mike Sievert on the other hand confirming that they would not be taking place.
“We tend to do tests and pilots of things quite a bit to try to figure out what’s the right answer,” Sievert on a company earnings call stated, in response to a question regarding industry pricing and just how it could raise its average revenues per user, which is a key industry metric. “In this case, we had a test sell to try to understand customer interest in, and acceptance of, migrating off old legacy rate plans to something that’s a higher value, for them and for us.”
T-Mobile Is Training Around the Test According To the Carrier
Sievert however noted that the firm was doing training around this test and also stated that it wasn’t planned to be a “broad, national thing.” The company in its statement confirming the said leak, revealed to CNET in the early parts of this month that the notices that it was sending out were going to “a small number” of its users, but the carrier in general never clarified what a “small number” actually meant and also didn’t respond to that question when asked about it.
At the time, the carrier stated that the said switch would generally see customers pay “an increase of approximately $10 per line” every month.
User Response to the Test and What the Company Plans On Doing Going Forward
With the “plenty of feedback” the firm got following the leak, Sievert stated that T-Mobile has learned that this “particular test sell isn’t something that our customers are going to love.” He also mentioned that no migrations of plans have actually or eventually rolled out.
And as for what will happen going forward, the carrier in question will continue to do tests as well as pilots for different changes, T-Mobile’s president of marketing, strategy, and products, Mike Katz, on the call stated.
“I would expect to see more of those kinds of tests from us because it’s been a consistent practice throughout the entire ‘un-carrier’ journey so that we get it right for the experience for our customers,” Katz stated.
“We remain very interested in rationalizing our legacy rate plans,” Sievert added. “So we’re going to stay at it,” thus reiterating that getting users to abruptly switch plans will “probably” require that the carrier on its end “do something different” than this test in question indicated.
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