Back in 2023, Spotify organized more than five local events, ranging from artist album release parties and creative workshops to gatherings for influential people in the music business. In addition, Spotify has just made a further commitment to fostering the growth of Afrobeats by planning numerous events across Africa according to Tayo.
Spotify Has Further Commitment to Fostering the Growth of Afrobeats Across Africa
According to Ayomide Tayo, a consultant and expert on Nigerian pop culture, the platform’s substantial groundwork in the country, including the hiring of local talent, is responsible for the success of Afrobeats on Spotify.
Tayo further highlighted the significance of these kinds of efforts in a genre that is just roughly 25 years old, saying, “When you showcase the remarkable achievements within this genre, it demonstrates to the global audience that the appeal of Afrobeats extends far beyond just a handful of artists.”
Spotify has been instrumental in helping Dapper Group, a Lagos-based music distribution company, penetrate more established markets like the US and Europe. The company’s head of distribution, Ademola Alugo, cites Spotify’s user-friendly features and interface as the main factors behind the platform’s widespread appeal among musicians and music lovers across the globe.
Spotify’s Substantial Streaming Numbers Demonstrate the Popularity of Afrobeats Today
In weighing in on the discussion, Abaga pointed out that Spotify’s substantial streaming numbers demonstrate the popularity of Afrobeats but advised against seeing these metrics as the only measure of success. He acknowledged that while these metrics are useful, they don’t fully capture the essence of an artist’s true fan base compared to their digital following.
He added, saying, “It’s the best measure we have, even though it doesn’t encompass the full context of where these numbers are coming from and whether they accurately reflect an artist’s actual audience.”
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