MTN Group Partners with M&C Saatchi Abel for Global Marketing

MTN Group, Africa’s leading telecom provider, has announced its selection of M&C Saatchi Abel and its network of companies as its worldwide marketing partner.

MTN Group Partners with M&C Saatchi Abel for Global Marketing
MTN Group Partners with M&C Saatchi Abel for Global Marketing

This strategic partnership, effective from January 1, 2025, reflects MTN’s commitment to developing impactful marketing strategies across its diverse markets.

Expertise and Selection Process

  • MTN chose M&C Saatchi Abel after a rigorous selection process, citing the firm’s track record in promoting growth and enhancing brand value for multinational organizations.
  • The partnership underscores M&C Saatchi Abel’s expertise in digital transformation and customer engagement, aligning with MTN Group’s forward-looking vision.

Commitment to Brand Enhancement

Bernice Samuels, MTN Group marketing executive, expressed confidence in the partnership’s ability to elevate the brand’s presence and enhance customer experiences globally.

The collaboration aims to redefine MTN’s brand identity and strengthen its position in the competitive telecom industry.

Mutual Goals and Vision

  • Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, emphasized the firm’s dedication to leveraging industry insights and marketing strategies to support MTN’s growth objectives.
  • Both parties are committed to achieving significant milestones together, driving innovation and customer satisfaction in the telecommunications sector.

MTN Group’s partnership with M&C Saatchi Abel marks a significant step towards enhancing its marketing capabilities and strengthening its brand across global markets.

With a focus on innovation, customer engagement, and growth, the collaboration is poised to deliver impactful marketing campaigns and enrich customer experiences in the telecommunications industry.



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