CineCentre Cinemas: Cinema Experience vs. Streaming Services

As South Africa’s CineCentre Cinemas commemorates its 85th anniversary, the Avalon Group, to which it belongs, reaffirms the imperative of innovation and adaptability in remaining relevant to cinema-goers.

CineCentre Cinemas: Cinema Experience vs. Streaming Services
CineCentre Cinemas: Cinema Experience vs. Streaming Services

In a recent interview with ITWeb Africa, AB Moosa, CEO of Avalon Group, shed light on the industry challenges faced and the strategies employed by CineCentre to overcome them.

Adapting to Turbulent Times

Amidst operational challenges highlighted by the recent job cuts announced by rival Ster-Kinekor, CineCentre underscores its resilience in the face of adversity.

Despite enduring power outages, the impacts of the COVID-19 pandemic, and setbacks caused by industry strikes, CineCentre has remained agile, leveraging robust business continuity strategies to address operational hurdles promptly.

Cinema Experience vs. Streaming Services

Addressing the influence of streaming services on the cinema landscape, Moosa acknowledges their impact but emphasizes the unique value proposition offered by cinemas.

The shared communal experience, characterized by large screens, immersive sound systems, and a collective atmosphere, distinguishes cinema viewing from home entertainment.

CineCentre believes in the enduring appeal of cinemas, offering a sense of event and occasion that transcends personal viewing.

Innovation in Customer Engagement

CineCentre’s commitment to innovation is evident in its approach to customer engagement and differentiation. The successful launch of its rewards programme in May 2023 reflects CineCentre’s dedication to enhancing the movie-going experience.

With a remarkable 70% redemption rate, the programme has attracted a broader customer base by offering more than just movie viewing. Benefits such as discounts on food, groceries, clothing, and leisure activities have further enriched the cinema experience, fostering deeper connections with audiences.

Embracing Change

As the cinema industry continues to evolve amidst the proliferation of digital alternatives, CineCentre remains steadfast in its commitment to innovation and customer-centricity.

By staying agile, embracing change, and leveraging technology to enhance the cinema experience, CineCentre aims to remain a cornerstone of South Africa’s entertainment landscape for years to come.

A Legacy of Resilience and Innovation

With 85 years of history behind it, CineCentre Cinemas embodies resilience, adaptability, and a relentless pursuit of excellence.

Through innovation, strategic foresight, and unwavering commitment to customer satisfaction, CineCentre continues to redefine the cinema experience, ensuring its enduring relevance in an ever-changing industry landscape.

As it charts a course for the future, CineCentre remains poised to delight audiences and captivate cinephiles for generations to come.



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