Advertising on Facebook is a very important and useful means of connecting with your audience globally. Yes, the process is simple and fast, but there are some guides or steps to follow to achieve what you want. Although Facebook adverts are simple to go about, most people find it hard to do, but you need not worry because I have got you. In this article, I will be showing your how to advertise on Facebook, all you need to do is to read on.
How to Advertise on Facebook
With over 2 billion users on the platform, advertising on it is mostly the best you can do your business. The platform offers a great opportunity for marketers to help augment their organic efforts. There are so many reasons why you should use Facebook for advertising. Advertising on Facebook, helps you to connect with your customers and also get more potential customers for your business or products. Facebook is the biggest social media network and it has micro-targeting features that allow marketers to reach the exact customers or audience they wish to reach.
How to Advertise Your Business On Facebook
In order words, the Facebook ads platform gets your message in front of the people who are likely to be potential customers or want your products or services. Ads on the platform are customizable and flexible. It is budget-friendly, brings excellent conversion rates, and also returns of investment. Paying for advertising on the platform means you are merely paying to reach the most potential customers for your products or services. Before going forward on how to advertise on Facebook, it is important to understand the different types of ads and targeting options on the platform. Now let’s dive into Facebook Ads Type.
Facebook Ads Type
Facebook has different ad types you can use to advertise your product or services simple. Here are some;
- Image Ads
- Video Ads
- Video Poll Ads
- Carousel Ads
- Collection Ads
- Slideshow Ads
- Instant Experience Ads
- Dynamic Ads
- Playable Ads
Image ads are a great way to actually get started with Advertising on the platform. These kinds of ads can be created with just a click by boosting an existing post on your Facebook page with an image. Although they are simple, that doesn’t mean they have to be boring and unattractive. Make sure to use clear and attractive images wheen creating Image ads.
These ads can run in the News Feed and also Stories or in-stream ads in longer videos on Facebook. Video ads show your product in action or your team in action. Creating a video ad doesn’t mean, it needs to be filmed footage. Make sure to create a captivating video that the audience would like to interact with or check out.
Video Poll Ads
Video Poll ads are a mobile-only format that incorporates an interactive component with video polls. This is ad type is new on the advertising platform. These ads type helps to increase brand awareness more effectively than the regular video ad type.
Carousel ads allow marketers to make use of up to 10 photos or videos to showcase the product or service you’re advertising in action. Users can make use of this format to create one large panorama image simple.
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Collection ads are another set of ads that are offered for mobile phone users only. Marketers use this format to showcase five different products that customers interact with or click to make a purchase.
If you’re new to Facebook advertising, it would be recommendable to with this format or image ads. This format allows you to create video ads simply from a collection of text, videos, or images (still images). They portray an eye-catching motion just video ads.
Instant Experience Ads
This format of Facebook Ads can also be called Canvas Ads. Instant Experience Ads are a full-screen format that loads like 15 times faster than a mobile website outside the Facebook platform.
This format goes directly to allow you to promote targeted products to the audience who are likely to be interested in them.
Playable Ads are new on the advertising platform ad it incorporates interactivity. With this format, you create an experience that entices or encourages the audience to interact with the ad.
The ads formats listed above are some of the types you can use in creating an Advert on Facebook.
How to Create an Advert on Facebook
If you already a page on the platform for your business, head right to Ads Manager or Business Manager to create your advert. Or you can simply create one if you don’t have one yet. You can create an advert using Facebook Ads Manager or Business Manager tool. Follow the instructions below to create your advert;
- Start by choosing the objective you want for the advert.
- Create a name for the ad campaign.
- Set up an Ad account
- Target the people you like to reach.
- Select the ad placement. That is to say, the places you want your advert to be shown or seen.
- Set the budget and schedule for the advert.
- Create the ad with the format you want,
- Last but not the least, Publish the advert.
Your advert campaign will be made public once the platform has confirmed it.