Facebook Advertising Options – Advertising Options on Facebook

Do you know that as a business owner on Facebook, there are many Facebook advertising options you can choose from to create your Facebook adverts to reach out to the audience you want to reach on the platform and outside? There are over two billion users on Facebook, so you are likely to meet the ideal client for your brand through advertising.

Facebook Advertising Options

If you want to make your brand or businesses know, Facebook is the best platform to do that. There are different options you can choose from when it comes to advertising on the platform. In this article, I’ll be discussing briefly it, all you have to do is read on.

Facebook Advertising Options

Facebook Advertising Options make it easy for advertising to choose the right objective. When creating an Advert on the platform, the option you select for it determines how successful it would be. That is to saying, choosing the right options to form the objective and also format makes your Ad relevant. Also, you are likely to reach the audience or client base that wants your service or product.

Facebook has a micro-targeting feature that allows you to reach out to the exact audience you want to reach. It is based on location, demographics, interests, and even client behaviors. Your message can get to the right front of the people who are most likely to want the services that you are marketing.

On Facebook, you only pay to reach relevant customers. Before creating an advert on Facebook, it is important to learn about the advertising options that are there if you want the best results for the advert.

There are lots of advertising options you can select from such as the advertising objectives, ad types, and also targeting options. In this guide, we’ll tell you about Facebook Advertising options.

Types of Facebook Adverts

There are Adverts options or types you can choose from to run your advert. Here they are;

Photo Ads

These are very simple ad formats to use on Facebook to run your ad. You can easily create one with just a click either by boosting or promoting an existing business post. They are very simple but when creating one, it should seem boring. Make sure to use clear and quality images when creating a Facebook Photo advert.

Video Ads

Video ads are also simple in their own way. This ad shows your team or product in action for the viewers to see or you can make use of an inspirational video that is very interesting and eye-catching.

Carousel Ads

This ad type makes use of 10 images or video clips to showcase the product or service. With this format, you can highlight different attributes of the particular product.

Collection Ads

These ads are made available for only mobile devices, with this ad you can showcase one or more products or services that the visitors or customers can click on to purchase. This ad pairs with an Instant experience ad to help people make a purchase of your product while on the Facebook platform.

Slideshow Ads

They offer marketers an easy way to create short videos from their collection of existing images or video clips. They have a very eye-catching motion which is similar to vides but makes use of less bandwidth.

Lead Ads

They are available only to mobile devices and they are designed to make it easy for those who are interested in the product or service to get in contact with you with much typing. You can use this Ads option to make your ad if you want something that is simple and fast.

Dynamic Ads

These ads allow marketers to promote a targeted product or service to the audience who are likely to be interested in the products.

Messenger Ads

When creating a Messenger ad, you can make use of video ads, photo ads, dynamic and also carousel ads. With this ad, you can get to reach over 1.3 billion active Messenger users. To achieve this, when creating an ad on Facebook, choose Messenger as the ad placement.

This list of the Facebook Ad options you can select from to create your Facebook Advert.

Advertising Options on Facebook

Like I said earlier in this article, there are lots of Facebook Advertising options you can choose which includes the objectives for the Ad. Objective list;

  • Brand Awareness.
  • Reach.
  • Traffic.
  • Engagement.
  • App installs.
  • Video Views.
  • Lead generation.
  • Product Catalog sales.
  • Messages.
  • Conversions.
  • Store Visits.

These are the objective options you would see when you want to create your Facebook Ad. The objective is one of the most parts in the ad; it determines the other advertising options that will be displayed for the ad.


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