Bing on Edge Bludgeons in On Bard

Bing on Edge bludgeons in on Bard. A recent developer release of the edge browser from Microsoft has a new address bar advertisement for the Bing AI of the company, but it however just appears when users goes to the site of its main competitor at

Bing bludgeons on Bard

Bing bludgeons on Bard

Microsoft’s Edge can be such a great Chromium browser alternative to Chrome, but the former is now displaying some really annoying new rivalry antics: such as advertising Microsoft’s Bing AI chatbot while you are in the process of trying out Google’s Bard AI. And as pointed out by a developer and a Twitter user known as Vitor de Lucca, a new developer version of Edge will now display a new Bing ad sitting next to the Google Bard URL.

And when pointing Edge to, a new animated “compare answers with the AI-powered new Bing” slide appears just in the upper-right side of the address bar of Edge. The text then slides back to the right leaving behind a Bing icon that seems pretty redundant giving a very much similar icon is off to the right by default.

The Upside to the Move

But what can be seen by users as intrusive can also be a clever move. One thing that is different about this new Bing icon is that it easily activates the new split view of Microsoft Edge so you can most effectively and easily compare answers with Google Bard. It is much more useful than the prompts of Edge in steering users away from Chrome.

Availability of the New Update

The new Bing AI ad in question pops up on both the current Mac (version 114.0.1807.1) and PC versions of the Microsoft Edge developer. And this is another sign of what might just be the next big step in tech which is how AI chatbots are now rewriting the internet.



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