YouTube is set to go all in on AI. The video streaming company just announced a host of AI-powered tools and this is inclusive of backgrounds and video topic suggestions at its creator event.
YouTube to Go All In On AI
Users should know that more YouTube content will now be created at least in part making use of generative AI.
The video platform announced a couple of new AI-powered tools for creators at its recent annual Made on YouTube event that took place on Thursday. And among the slew of features that are coming in the latter part of this year or next are AI-generated photo as well as video backgrounds, AI video topic suggestions, and even music search.
A new feature known as Dream Screen will help create AI-generated videos and photos that creators on the platform can place in the background of their YouTube Shorts. Creators initially, will be able to type in prompts in a bid to generate backgrounds; eventually, YouTube states that creators will now be able to remix and even edit their existing content making use of AI tools in order to create something new.
YouTube’s Demonstration of Dream Screen
At Made on YouTube, the company reportedly demonstrated Dream Screen, thus generating backgrounds in a couple of seconds based on short prompts.
AI tools on the platform will also start informing what kind of content creators make. A new AI feature available in YouTube Studio will help to generate topic ideas as well as outlines for potential videos. The AI suggestions in question will be personalized to individual creators on the platform, YouTube says, and based on what is already trending with audiences. An AI-powered music recommendation system will additionally take a written description of a video of a creator and will then suggest audio to use.
YouTube’s AI Dubbing Feature
YouTube finally announced an AI dubbing feature that will enable creators to dub their videos into other languages. YouTube also brought over the Aloud team from its Area 120 incubator in the early parts of this year to help make the feature in question.
The shift in question in how digital creators make content is already well underway ever since the explosion of cheap generative AI tools over the previous year. And as YouTube’s parent company Google has since been putting money into its generative AI systems, YouTube has also introduced AI-powered tools slowly to its platform and this is inclusive of video summaries. On Search, which is Google’s biggest product, the company is already in the process of testing placing AI search results at the top in the form of Search Generative Experience.
What the Influx of AI-powered YouTube Products Mean
The host of new AI-powered YouTube products could well mark a shift in just how creators on the platform plan, make and get to structure their content. AI-driven insights will very much likely shift what kind of content creators double down on, and AI-generated content which is already viral on YouTube will now become even more common. Other platforms such as TikTok in response to the spread of convincing synthetic material, have already introduced labels to its platform in a bid to identify AI-generated material as such.
YouTube is also making it very much easy for creators to make Shorts with a new YouTube Create app that it recently announced at the event.
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