The Phone Maker of Nokia Is Launching Its Own Smartphone Brand

The phone maker of Nokia, HMD is reportedly launching its very own smartphone brand. That said, the new line of HMD-branded mobile devices will be sold along with Nokia smartphones as well as some undisclosed collaborations.

The Phone Maker of Nokia

The Phone Maker of Nokia

HMD Global, the Finnish firm that is best known for producing Nokia-branded smartphones, has just revealed its plans to launch its very own line of mobile devices. HMD Global CEO Jean-Francois Baril on Monday made the announcement on Linkedin that the company will be expanding its portfolio with a new HMD brand that will be co-existing alongside its Nokia phones as well as collaborations with “exciting new partners” that have yet to be disclosed as of this moment.

“It has been a great journey as ‘HMD – the home of Nokia phones’ – an exclusive position we have held for the past six years,” Baril stated. “Now we are ready for the next step on our journey – to enter the market independently as a force to create a new world for telecommunications focused on consumer needs.”

The Release Date of HMD Phones

No additional piece of information has been provided in regards to the new HMD products, nor any form of hints at a potential release date. We have however reached out to HMD Global to request for further details and will update this story should we hear back from them.

HMD Global: What You Should Know

HMD Global was as you should know formed after Microsoft relinquished its rights to the Nokia brand back in 2016. Foxconn reportedly took over Microsoft’s feature phone business, and Foxconn founder Terry Gou as you should know is the main owner of HMD Global. Nokia-branded devices are at the moment produced by Foxconn, so it is very much likely that any HMD-branded products in the pipeline will also be manufactured by the Taiwanese tech conglomerate.

The Types of Phones to Expect From HMD

Nokia-branded phones such as the Nokia C32 released by HMD have largely sat in the budget-to-mid-tier category so far since its release, and it looks very much like future HMD-branded devices may be following the same pattern. Baril however stated that the company will continue to “design for a more sustainable and affordable future.”

And even if Foxconn is behind the actual manufacturing of these new devices in question, HMD Global Oy, which is headquartered in Espoo, is still largely run by former Nokia executives so this could just be an opportunity for the company to reclaim some of the legacy of the brand under a new name.



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