Paramount reportedly uploads Mean Girls to TikTok across 23 video clips on the platform. This new development is not the first of its kind as users on the platform have also had the same experience with the Good Doctor on the platform.
Paramount Uploads Mean Girls to TikTok
Today is referred to as Mean Girls Day, which is a date that fans of the 2004 teen comedy may remember as the same day that heartthrob Aaron Samuels (Jonathan Bennett) asked Cady Heron (Lindsay Lohan) what day it is (“It’s October 3rd.”), and Paramount Pictures with that said has found an unusual way to celebrate the occasion. The studio in question has now created an official TikTok account where you can watch the complete movie for free but provided it is that you are happy to do so over a couple of multiple video snippets.
The entire 107-minute long movie as you should know has reportedly been split into 23 clips, emulating a popular method of streaming piracy on platforms such as TikTok, Twitter, and YouTube that is used to circumvent restrictions on the length of uploaded videos and thus avoiding being flagged by copyright detection software. Rather than just having someone else rake in the views via TikTok’s algorithm, it now seems that Paramount is hoping to beat pirates at their very own game. This is not a regular studio, it is a cool studio.
The Quality of the Uploaded Clips In Contrast To Other Clips
The quality of the clips themselves that were uploaded does appear to be of a higher quality than the usual random snippets of Young Sheldon as well as The Good Doctor that keep blighting my TikTok timeline. Paramount in question has even labeled each part of the uploaded clips so that you can keep track of where you are. If it is that you (understandably) prefer to watch Mean Girls in its entirety, however, then it is also available to stream on Paramount Plus at the moment.
Other Studios to Follow In the Footsteps of Paramount
Some studios on the other hand have released entire episodes of their shows onto YouTube and, eventually, X (formerly Twitter) prior to this now that longer videos can be uploaded to the platform, usually in a bid to draw in potential subscribers to the streaming service that the series is typically hosted on. It is however quite unusual to see a studio embracing the very same type of marketing methods that are used by those who are pirating its content, especially in the case of a movie that is very much likely older than most of the user base of TikTok.
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