MoviePass is set to return to beta on September 5 with a $10 starting price with a waitlist opening on Thursday.
MoviePass Set To Return to Beta on September 5 with a $10 Starting Price
With prices starting at $10, MoviePass will start its next life as a credit-based movie theater subscription service on Labor Day. The service which is now relaunching under co-founder of MoviePass Stacy Spikes will kick things off in beta. And waitlist sign-up will open this Thursday at 9 a.m. ET on the website of MoviePass.
The details of the launch which was first reported by Insider and one which is now been conformed to MoviePass by CNET will see different prices all depending on region. Many subscribers who sign up during the beta period will get $10, $20, and $30 price plans that will each correspond to a number of credits that can be utilized in regard to the purchase of movie tickets. This option will not be unlimited, although Spikes previously has said that the platform has plans to support rollover credits.
During a MoviePass event back in February, Spikes also shared detailed plans to integrate PreShow eventually which is his company’s advertising platform that will offer more credits in exchange for watching ads that are monitored by facial detection technology. This is however optional.
MoviePass Will Allow Customers to Buy Tickets through the MoviePass Mobile App
And aside from the credit system, MoviePass initially will allow customers to buy tickets directly through the MoviePass mobile app or in tandem with a physical MoviePass card but this very time it will be colored in black instead of the red that has been used previously.
Those persons who are interested in trying out the beta phase will have five days to sign up to the MoviePass website just before the waitlist closes. Those people who are then selected will be notified on the 5th of September which is the launch date. You should however know that the waitlist will run on a first-come, first-served basis and it is also free to sign up on.
Spike Initially Launched MoviePass Back in 2011 alongside Hamet Witt
The launch of the beta is the latest and most recent news in the return of the MoviePass platform following the purchase of the brand last November by spike. Spike initially launched MoviePass back in 2011 alongside Hamet Witt. The service then went through various initial iterations and this is including a $50 monthly subscription fee for unlimited movies.
And when MoviePass was then helmed later by Helios CEO Ted Farnsworth and CEO of MoviePass Mitch Lowe, the service came up with an infamous $10 unlimited plan in 2017 which resulted in bringing in tons of customers while also burning through the funds of the company. In 2018, Spike was fired from the service, and the platform MoviePass ended in September 2019.
And in returning to MoviePass, Spikes has said that its new credit model is crafted to create a marketplace that will be different from the movie subscription services which are now run by theater chains such as AMC’s A-List, Regal’s Unlimited, and Alamo Drafthouse’s Season pass. Additionally, to letting for a system that is more flexible across regions, spikes said that various theaters also could make use of the system in incentivizing customers with promotions and discounts.
Spike’s Interview with CNET
In an interview with CNET back in February, Spikes said: “A theater that really wants your business and finds you valuable can treat you differently than a theater that isn’t trying to come after you and get you as a consumer. The flexibility is more the importance here.”