Is The iPhone SE Era Over

Is The iPhone SE Era Over? Reportedly, Apple has decided to cut down the production target of its all-new iPhone SE 3 by as much as 20% in the next quarter. This news comes in courtesy of Nikkei Asia, which cites sources that claim that the ongoing war between Ukraine and Russia is one of the major reasons for the cutback of production, as is inflation. Likewise, TFI securities analyst Ming-chi Kuo stated in a tweet that the iPhone SE (2022) would be experiencing a much lower-than expected demand.

Is The iPhone SE Era Over

Is The iPhone SE Era Over

Kuo, who happens to be a reliable source of information when it comes to products regarding Apple’s product Strategies for the future, also lowered his shipment estimates for the iPhone SE 3 from about 20-25 million down to 15-20 million units for the fiscal year 2022.

According to the analyst, the iPhone SE 3 is already available to be purchased, pointing toward the fact that the phone is still available as a significant demand that is not terribly high. When compared, the mainstream iPhone models usually see their shipments pushed right back weeks before owing to high demand following their release. But does this mean that this is the end of the road for the “compact” iPhone SE in Apple’s portfolio? Looking at history, it seems quite plausible.

The iPhone SE Comes with its Special Appeal

Despite several glowing reviews that have claimed small smartphones like the iPhone 13 mini offer the best in the world both when it comes to ergonomics and firepower, the practical reality is different. The battery life remains quite terrible, and the small screen size is not quite ideal when it comes to content consumption.

Try playing games like “Call of Duty: mobile” or “Genshin Impact” with a small screen and cramped controls, and you would soon find the appeal to be a compact phone that is fading away. As a matter of fact, Apple is reportedly killing the “mini’ iPhone for good this year owing to alleged sub-par sales and is reportedly replacing it with a max model. If one were to take a look at the matter from a perspective of business, though, it becomes clear that the iPhone SE probably is not riding into the sunset.

The Model is quite compact, but its affordability makes it even more popular. A $430 price tag hooked to a flagship processor, 5G support, and the assurance of lengthy software support is what makes the iPhone SE 3 a compelling package. As a matter of fact, it is quite a huge driver for 5G adoption from within Apple’s ranks, as stated by GlobalData. And when it comes to growing markets like India, the model is expected to fuel about 25% of the net iPhone sales in the country this year, reports Business Today.


Eventually, Apple might decide to change the iPhone SE’s Design and up the screen real estate, thereby ditching its compact appeal in years to come. But the lineup of the iPhone SE would most likely live on as the entry point into the ecosystem of the company’s smartphone.


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