If you’re tired of missing out on items before you have a chance, this feature is about to be extremely helpful.
Best Buy’s Upcoming High-profile Product Launches
In the realm of shopping, a scarcity mindset is as persuasive as that friend who consistently encourages unnecessary purchases. This explains the looming timer during sitewide sales and the success of Amazon’s exclusive Prime Day and Black Friday deals. Walmart further capitalizes on this by granting Walmart+ members early access to significant shopping event deals, creating a sense of urgency and exclusivity.
Best Buy strategically introduced Best Buy Drops right before the full-blown holiday shopping season, likely because creating a sense of urgency aligns with consumer behavior. After about two months of exploring what Best Buy Drops has to offer, we can confirm that it’s a genuinely impressive tool.
Best Buy Drops serves as a shopping hack, focused on providing shoppers with advance notice about upcoming high-profile items and deals in categories such as gaming, affordable TVs, popular toys, notable hair tools, and more set to release at Best Buy in the next week.
With the Best Buy mobile app, you can preview the scheduled releases for each day, ensuring you’re prepared to click “add to cart” when the item or deal becomes available.
Elevate Your Shopping Experience
When you’re on the app and a Drop is currently active, a status bar displays the percentage of inventory claimed, indicating how quickly you should respond. Once the inventory for a specific Drop is depleted, it’s no longer available.
The Drops tab maintains a record of previous Drops, featuring items like a limited-edition PlayStation 5 Marvel’s Spider-Man bundle, Pokémon Squishmallows, a highly affordable 50-inch TV, and the Apple Watch Ultra 2. Even if you didn’t catch these, you can get a sense of what similar items might be featured in the upcoming weeks. For a glimpse into what’s ahead, explore the upcoming tab.
To add an extra layer of assurance, you can choose to receive Drop Alerts for a timely reminder just before the release of a product you’re interested in. Opting for My Best Buy Plus or My Best Buy Total membership will grant you access to even more significant discounts on Drops compared to what the general public receives.
Discover what Best Buy has in store from December 19 to December 27.
Best Buy is disclosing only the names of the upcoming products in the Drop preview tab, not their actual Drop prices. Any prices mentioned below reflect the current price of the product on Best Buy’s site before the Drop. Drops become active around 11 a.m. ET on the specified day, usually occurring on Tuesdays, Wednesdays, and Thursdays in a given week, and inventory is usually fully claimed by 5 p.m. on that day.
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