Twitter Adds Gray Check Marks For Official Accounts Briefly

Twitter adds gray check marks for official accounts briefly before Elon Musk reportedly killed it. on Wednesday, the tech guru tweeted, “blue check will be the great leveler.”

Twitter Adds Gray Check Marks For Official Accounts Briefly

Twitter Adds Gray Check Marks For Official Accounts Briefly

Social media platform twitter rolled out gray check marks shortly for official accounts on Wednesday, which is distinct from the blue check mark that it is beginning to charge users for. the gray check marks however quickly vanished from accounts just after Elon Musk, the new owner stepped in.

“I just killed it,” was what he tweeted just after tech influencer Marques Brownlee highlighted the rollback. “Blue check will be the great leveler.”

Early Wednesday, the blue verification mark could be seen on the Twitter account of CNET but it however subsequently vanished.

Musk separately tweeted a warning that “Twitter will do lots of dumb things in coming months,” thus hinting at more fast-paced shifts to the platform. He noted that “we will keep what works and change what doesn’t.”

Esther Crawford Highlighted the Gray Check Marks on Tuesday

The rollback came just after Esther Crawford of Twitter, who works on Twitter Blue, highlighted the gray check marks on Tuesday. The check marks initially were intended for government accounts, companies, major media outlets, publishers, business partners as well as some public figures, and you wouldn’t have been able to pay for them. On Wednesday, she spoke up again in the wake of Elon Musk putting an abrupt end to the feature.

“There are no sacred cows in product at Twitter anymore. Elon is willing to try lots of things — many will fail, some will succeed,” she cited. “The goal is to find the right mix of successful changes to ensure the long-term health and growth of the business”.

What Crawford Has To Say about the Vanishing Gray Check Mark

Crawford when replying to a query in regards to the vanishing gray check mark said that the label isn’t dead.

She said: “We are just focusing on government and commercial entities, to begin with. What you saw him mention was the fact that we’re not focusing on giving individuals the ‘Official’ label right now.”

The gray check mark as of early Wednesday wasn’t visible on the account of governmental bodies such as the white house, the United Nations, or the Department of Homeland Security.

Last week, Musk announced that he wants to charge an $8 monthly subscription fee, a plan that includes a blue verified checkmark on accounts. It also would feature priority in replies, search results, and even mentions, the ability to post long audio and video clips as well as seeing a reduced number of ads on the platform.

Twitter Blue Originally Did Not Include the Blue Check Mark

Twitter Blue which originally was priced at $5 monthly, did not include the blue check mark which was only shelved out to verified accounts.

“The new Twitter Blue does not include ID verification — it’s an opt-in, paid subscription that offers a blue checkmark and access to select features,” Crawford explains. “We’ll continue to experiment with ways to differentiate between account types.”


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