Spotify to make lyrics a premium-only feature. The music streaming platform is currently on the lookout for anything that it can find that might just make users on the platform pay up for their music service, and right about now, not even lyrics to songs are safe.
Spotify Premium-Only Feature
A number of Spotify users started to notice something strange over the last couple of days or so. The in-app lyrics of songs on the platform, which typically pop up under the currently playing song, were all of a sudden locked away under a paywall. And instead, they saw only a notification pop saying, “Enjoy lyrics on Spotify Premium,” with a link to make them sign up. Many Spotify listeners on the platform were not too happy with the development.
Spotify revealed to us that the feature in question is only a test. “At Spotify, we routinely conduct a number of tests, some of those tests end up paving the way for our broader user experience and others serve only as an important learning,” CJ Stanley, Spotify’s co-head of global communications stated. “We don’t have any further news to share at this time.” Stanley later followed up to add that “In keeping with our standard practices, we’re currently testing this with a limited number of users in a pair of markets,” without really specifying which markets, how many users, or just how long the test might get to last.
Spotify Looking For Anything That Will Fetch Money
While it is very much possible that Spotify will bring lyrics back in front of the Premium paywall, it is certainly very true that the firm is on the hunt for anything it can now do to get users to pay up. After pouring billions of dollars into podcasts and audiobooks on the platform to little effect, the platform seems to have largely given up on the idea that exclusive content is the right path to riches.
The company instead appears to be looking to build other forms of features that users might get to pay for. That is most especially important as the price of Premium, such as many other streaming services, continues to be on the rise.
Other Effective Premium-Only Features On Spotify
The most successful Premium-only feature on the platform so far is probably DJ, which in case you don’t know is the AI tool that helps to build you a personalized radio station. The feature in question works surprisingly well, even the AI voice that commentates on the tracks like any good morning radio host and offers a type of music listening experience that is genuinely different from what it is that you get on the free tier of Spotify. (HiFi, which is the company’s lossless streaming option, could just be another compelling and real reason to upgrade on the platform, but after over two years, we are pretty much done waiting for that.)
Spotify Aims to Be the TikTok for Audio
Spotify in case you don’t know is also continuing to try to embrace creators, bring more video directly onto the platform, and then become the “TikTok for audio” that CEO Daniel Ek has been pressing about for so long. Going forward, you should not be surprised to see more of the best ideas of Spotify come only to those who are willing to pay.
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