Setting Up a Business Facebook Page – Facebook Business Profile

Setting up a business Facebook page is not a difficult task that cannot be done. All you need is photos, text, and ideas to build your page and get it running. With just a few steps, you will see how easy this can be achieved.

Setting Up a Business Facebook Page

Setting Up a Business Facebook Page

If you are ready to set up your page, you have to sign in to your personal Facebook account. Now that you are logged in, let’s get started:

Facebook Business Profile

At this point, you have to decide on the type of account you want to create. Go to facebook.com/pages/create.

Choose the type of page you want to create either business/brand or community/public figure. For any of the options you choose, tap on the “Get Started” button.

Next key in your business information. When it comes to your page name, use your business name or the name people are likely to search for when trying to find your business.

In the category section, pick your desired category. The box will expand and prompt you for further details, like your address and phone number. You can either choose to make this information public or to show only your city and state.

Check Facebook’s pages, groups, and events policies before you proceed and click on the “Continue” button.

Step 2 – Add Photos

The second step requires you to add a picture for profile and cover images for your page. It is better to create a good visual first impression so be careful of what you choose. Let the photos you choose align with your brand and should be easily identifiable with your business.

Upload first your profile image. This image comes with your business name in search results and also appears on the top left of your Facebook page when you interact with users.

After choosing your desired photo, tap on “Upload Profile Picture”.

Next, choose your cover image, which happens to be the most important image on your Facebook business page. After selecting one, tap on “Upload a Cover Photo”.

Then, add a cover photo screen.

Step 3 – Create a Username

Your username also known as your vanity URL helps tell people where to find you on Facebook. Choose a username that is easy to type and remember. When you are done creating a username, tap “Create Page @Username in the left menu to set up your vanity URL.

Next, create page Username dialog.

Once you are done, tap “Create Username”. A box will be displayed, showing you the links people can use to connect with your business on Facebook and Messenger.

Step 4 – Add Your Business Details

Fill out all the fields in your Facebook page’s About section right from the beginning. All you have to do is tap “Edit Page Info” at the top menu. This screen will enable you to share all the important information about your business.

You will need to:

Describe your business using a short description that appears in search results.

For categories, you will see the category you choose in step 1. If you like, you can add more categories here, so Facebook shows your page to all the right people.

Add the contact details you want to make public like your website, email, or phone number.

Add location if you have a physical storefront or office. Ensure that your location is correctly marked on the map. Also, you can add your service area, to enable people to know where you deliver to.

Specify your business hours.

If you deem it necessary, you can enter your, price range, and privacy policy link.

Tap “Save Changes” under each section to implement your change.

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Step 5 – Elaborate on Your Business

Facebook offers a section where you can add a longer description of your business. To access this, tap “See More” in the left menu, then tap the “About” section then, tap “Our Story” on the right-hand side.

Enter a headline and text for your story, thereafter, upload a relevant photo. Once you are done, tap “Publish”.

Step 6 – Create a Post

Write and post valuable content. You can do this either by creating some of your own posts or share relevant content from thought leaders in your field.

Step 7 – Publish your Page & Invite an Audience

Tap on the “Publish Page” tab to make your page go live and become visible to the world. Now you need fans. Start by inviting your existing Facebook friends to like your page. You can also use other channels like your website and Twitter, to promote it.

You can also grow your fan base by adding “Follow us” logos on your promotional materials and email signature and can also ask customers to review your page to engage your new page even further. You can also come up with activities on the page that would facilitate a two-way response, to make your page lively.

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