MrBeast is set to sue his ghost kitchen partner over complaints of inedible MrBeast Burgers. The YouTube star partnered with Virtual Dining Concepts in making branded food items. Fans however have described MrBeast Burgers as revolting, disgusting and so nasty.
MrBeast Sue Ghost Kitchen Partner
YouTube personality MrBeast is at the moment suing the company that is responsible for his branded line of fast food including the MrBeast Burger, thus citing “inedible” food delivered to customers. The company which is known as Virtual Dining Concepts, reportedly partnered with James Donaldson, aka MrBeast, back in 2020 to launch the menu out of “ghost kitchens” which are storefronts that have no physical presence and whose food is completely made and then served out of other existing restaurants.
Content of the Lawsuit
The lawsuit of Donaldson alleges that Virtual Dining Concepts was more concerned with expanding its own very line of MrBeast food rather than focusing on quality control and that the food in question was consistently bad enough to hurt his own reputation. Fans of MrBeast have described the food as “revolting” and very much “likely the worst burger [they] have ever had,” among many other negative reviews that are quoted in the lawsuit. The news was initially reported by Bloomberg.
“As a result, MrBeast Burger has been regarded as a misleading, poor reflection of the MrBeast brand that provides low-quality products to customers that are delivered late, in unbranded packaging, fail to include the ordered items, and in some instances, were inedible,” the lawsuit reportedly reads. Donaldson furthermore alleges that he and his team raised concerns regarding the food but that Virtual Dining Concepts on its own end did not address them.
How MrBeast Have Advertised the Business
Donaldson since 2020, has made use of his online fame to hype up his line of fast food as the grand opening of a Beast Burger restaurant in New Jersey drew a crowd of 10,000 people all hoping to try out the YouTuber’s food, with Donaldson himself showing up for the said opening as well as then promoting it. And as of last year, 1,700 restaurants across the nation were fulfilling MrBeast Burger orders. Donaldson at the moment is asking the judge for the right to end the business partnership altogether.
Virtual Dining Concepts on request for comment on the matter didn’t immediately respond.
Donaldson also has parlayed his own fame into a marketing channel for other products, from branded basketballs and hoodies to even Feastables, which is a line of cookies and chocolate bars.
How Ghost Kitchens Came To Limelight
The so-called ghost kitchens in question exploded during the pandemic but have however more recently taken a big hit. Uber Eats in the early parts of this year removed thousands of virtual restaurants and then tightened its rules, all hoping to cut down on spam. The questionable quality however has not stopped businesses from jumping into the virtual restaurant industry, and even TikTok in question has experimented with online-only restaurants that are actually run out of your very own local Chuck E. Cheese.
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