Meta closing down on fake reviews plaguing Facebook. the social media platform has now come up with new rules on the platform and going against the new rules can get you banned directly or have some features restricted to your account.
Meta Closing Down On Fake Reviews Plaguing Facebook
Parent company Meta is now updating its community feedback policy to start cracking down on both businesses and people that are abusing its review system. And going forward with this, Facebook will apply harder and stricter regulations for what the platform now allows on feedback posts.
Some businesses and users are toying with the community feedback system apparently in order to simply trick people of manipulate reviews on the platform. Meta now wants to keep things on the platform as honest as possible and to also ensure that people and users have a positive experience on the Facebook social media platform.
Just before this update was made, the social media platform did go after these manipulative reviews. But after that, it is now in writing on the terms and policies page. You can say forcing transparency one of the biggest social media platform sounds obvious and kind of the right thing to do and a long time coming too.
The New Rules
The new policy update is inclusive of five new changes that will affect two features in Facebook shops to be precise which are ‘rating and reviews and questions and answers. A representative from Facebook told tech news platforms that these features normally only appear on the American version of the shop and therefore would only affect users in the US. And as for other regions and countries of the world, the representative from Facebook didn’t clearly state that Meta would share more information in regards to the matter in the nearest future.
Now to the first change; users cannot use reviews to misrepresent or deceive people for gifts or money. Incentivized reviews or posts on the platform will no longer be allowed unless it is part of something bigger such as a brand deal. The platform Meta cites incentivization as a type of business offering cash reward or a refund in the exchange for leaving a good review on their page.
The next change here is that a feedback post must have relevance in connection to the business, the product, or the experience of the reviewer. Spamming on the platforms also will be more moderated heavily according to the platform and this includes ‘high-frequency content posting, sharing and promoting.
The last change is stricter in reference to the enforcement of offensive content. Meta does not want users on its platform threatening others or even posting graphic content to groups for instance.
The Main Reason for These Rules
The company states that these changes are made to ensure that the platform remains a trusted and safe place. It also wants community feedback to maintain a certain type of degree of integrity and authenticity so that people can make informed purchases. And as for businesses, Meta wants them to know that they will be well protected from abuse and fraudulent activities and claims under these new rules.
The company is however asking the community on a large scale to report any case of violations that they come across or see. The platform will then launch an investigation into the report and if you are found guilty of the claims, Facebook will remove your feedback review and then maybe ban you for offenses repeated. For businesses on the other hand that is found violating the rules, they will get restricted to some features on the platform such as listings and product tags.