How do you Advertise with Google? – What is Google Ads

How do You Advertise with Google? Starting a business is not a very easy process. Most times you will have to do most of the work alone. From production to sales and marketing, everything counts and will mostly depend on your input. To make things easier and to achieve more success, you will have to take advantage of google ads. This article will help you out if you do not have any knowledge on How to advertise with Google. Keep reading to get the full information.

How do You Advertise with Google?

How do You Advertise with Google?

There are so many means of advertising with google. Using organic search results, using Google Maps and google my business platform, but the most effective platform to get good customers with google is google Ads. Here, I will not only show you how Google Ads works, I will also show you how to use the platform for the benefit of your brand.

How do you Advertise on Google?

Even if it is just one company, there are so many means of advertising your products ( making your products known ) to the public. Here they are below;

  • Using Google Organic Search Results

despite all the options which are definitely effective, Google ad is the most effective means of advertising. Using Google ads may be one of the best decisions you have made for your business.

What is Google Ads

Google ads are the platform offeredby google for paid adverts. This platform was originally called Google Adwords, it was later rebranded to what we call Google Ads in 2018.

The way Google Ads work is very peculiar When users search for a keyword, a lot of results show. these results will include paid adverts that target the keywords.

This is a very good and effective means of advertisement because google ad results are always the first to appear after a search is done.

There are so many people using this type of advertising at the same time. For this reason, the competition is very high. To get the top spot with your Google Ads, use the tips I am giving you below.

How Google Ads Work 

Google Ads works with a system known as the pay-per-click system or model. This means that marketers will target a specific keyword on Google and make bids on the keyword competing with others also targeting the keyword.

The bids you make in this case are minimum bids or the maximum you’re willing to pay for a specific ad. For example, if your maximum bid is $4 and google determines that your cost per click is $2, then you get that ad placement. If they determine that it’s more than $4, you do not get the ad placement.

Generally, marketers have three options for their bids

  • Cost per click. How much do you pay when a user clicks on your ad
  • Cost per mile. How much do you pay for 1000 ad impressions?
  • Cost per engagement. The amount you pay when a user performs a specific action on your ad.

Your ranking on ads will depend on your quality score, which Google estimate on the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better advert, positions.

Types Of Google Ads 

The platform, Google offers a lot of varieties for advert campaigns. Here they are below;

  • Search campaign
  • Display campaign
  • Shopping campaign
  • Video campaign
  • App campaign

These forms of advert campaigns are very complex, individually. Look out for subsequent articles on each of them.

Google Advertising Cost 

The rate for advertising on Google is not very much. in the United States, you will spend between $1 to $2 as an average pay per click.

Specifically, the cost of advertising with the different google platforms varies from platform to platform.

Step by Step Process on How to Advertise On Google

Even if I have not narrowed the various advertising platforms on Google. I am going to give you a step-by-step process to get the best out of your ads on google. Take advantage of my steps and tips below.

  • Define your winning goal. this will help you know the type of audience you want to attract and, and how your bid money will be used. Don’t forget to Choose smart goals ( Specific, Measurable, Attainable, realistic, and time-based).
  • Choose your business name and your keywords. The right keywords will attract the right kind of audience to you.
  • The next important step is to choose your target audience.
  • Create a fantastic and eye-catching advert. I suggest you use the help of a copywriter.
  • Review your ad.
  • Enter your billing information
  • Track your ad

so with all these directives, I hope you are all able to perform advertisements on google with minimal or no errors attached.


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