Zoom is trying out ads on its free plan. If you are a Zoom user then it is important you know this. The platform and company, zoom, is now trying out ads on its free plan. This means that if you are a user making use of the free plan you may soon start seeing ads on your zoom homepage now.
Zoom Is Trying Out Ads on Its Free Plan
Just recently, the company announced that it is set to roll out a pilot advertising program on its platform. What does this mean for users of the free basic plan then? It is simple and straightforward. Users with the free basic plan and service may start seeing ads once their video chat with family, friends, and colleagues has ended.
In a blog post on Tuesday, Janine Pelosi, the chief marketing officer of the company wrote that “zoom is launching a pilot advertising program that will show ads on “the browser page users see once they end their meeting.” This also means that users of the free basic plan will see ads when they join hosted meetings by other users on the platform also using the basic service.
When And Where Will The Program Begin
The company did not really give much into details. But however, the pilot program at the moment is running in “certain countries.” How long the program will run is also something that at the moment is not known. When ask for more details regarding the program, the company did not respond immediately.
During the pandemic, the usage of zooms services plunged as it became the preferred video calling app for millions of people all over the world as it worked perfectly for both works and socializing. The platform however since then has added more features to it this year such as a vanishing pen tool and immersive view as it aims to rival other services like Google meet and Microsoft teams.
The Aim of the Ads Pilot Program
The company has said that the introduction of ads on the platform will allow it to support investment and also give access to the platform for people using the services of the platform for free. Asides from a free plan, the platform also has a subscription plan starting at $15 monthly. The plan offers more features and also expands the time limit proposed for meetings.
Pelosi wrote in a blog post that, “we have carefully and thoughtfully considered how to implement this advertising pilot program, and we have done so with the goal of ensuring user choice.”