Google wants to kill off Dolby Atmos and Vision with versions that are free instead. Yes, an alternative 3D audio and HDR option might be a great boost for android and YouTube’s options, but the question is, do we really need it on TVs?
Google Wants To Kill Off Dolby Atmos and Vision
Tech Company Google is at the moment planning on launching its own brand that is equivalent to Dolby Vision HDR and Dolby Atmos 3D audio and it is now trying to convince manufacturers to support the idea as per a report in Protocol. Protocol has stated that it has seen a video of goggles presentation to hardware makers and that the plan is called project Caviar.
Dolby Vision is an advanced HDR format that is used in the vast majority of the best 4K TVs, while Dolby Atmos on the other hand is supported in the majority of the best soundbars and at the moment, it really is a huge selling point.
Google’s The Two New Formats Will Be Royalty-Free
This push by Google to manufacturers is that the two new formats would be royalty-free. This means that manufacturers will not have to pay Google any type of fees in order to include the support for them. And as pointed out by FlatpanelsHD, Dolby Vision costs up to $3 per every device to be included and the cost of Dolby Atmos is not confirmed.
AV aficionados will make a note here that there is a royalty-free alternative to Dolby Vision: HDR10+ already, and I suspect that this will be very relevant for the final plan by Google in any deal.
YouTube Will Be the Main Focus for Google in Regards To Any Deal Materializing
Right now, it is sounding like YouTube will be the main focus for Google as the streaming platform currently supports basic HDR also known as HDR10, but however not the more advanced Dolby Vision version or HDR10+. And also it does not support any 3D audio standards. The two that are currently in use are generally Dolby Atmos and DTS:X, but Atmos however is by far the best-supported option.
The New Formats Would Be a Huge Boost to Android Phones
You should however know that the new formats would be a huge boost to android phones. iPhones normally support Dolby Vision and Atmos, but you will mostly not get this on android. Samsung on the other hand supports HDR10+ and Dolby Atmos, but that’s all there is to it. Google with this is hoping that it can convince Netflix, Disney, and the bunch to start supporting its new formats so that you can get access to the same quality of HDR and audio on all android devices when you are streaming that you also get on the iPhone.