Google debuts AR beauty ads for lipstick and eye products. AR technology, or AR, is a new and possibly very powerful advertising medium, according to Google.
The launch of AR Beauty ads coincides with Google’s opening of virtual try-on tools for foundation and hair color in Search, including a tool that allows users to try foundation on themselves. This move reflects the tech and advertising industries’ growing confidence in AR as a potent tool for marketing.
Google Debuts AR Beauty Ads for lipstick and Eye Products
The search engine behemoth today announced the arrival of AR Beauty ads, a new category of smartphone ads that let companies advertise foundation and lip and eye products via “virtual try-on” experiences. Since their 2019 YouTube experiment with VR ads, just under one-third of viewers spent an average of more than 80 seconds trying on lipstick, according to Google.
Standard Google Shopping ads include a product image in place of the product, but AR Beauty ads give users the option to see how various things would appear on themselves or a model who “resonates” with them. The amazing tool comes with a product description, pricing details, and a streamlined checkout process that is intended to speed up the purchasing process.
Shopify data indicates that AR ads beat display ads in many cases, with the average 3D AR ad producing 94% greater conversion rates than its static, 2D counterpart. Concurrently, Snap and Deloitte discovered that consumers are 41% more inclined to investigate brands that offer augmented reality (AR) experiences and that nearly three-quarters of consumers are prepared to spend more for a product that allows them to experiment with AR.
AR Beauty Ads from Google are Sort of a Follow-up for Makeup Influencers
The Shopping tab on Google.com, Search, and Google Photos are just a few of the mobile-specific channels where AR Beauty advertising will appear. The AR Beauty commercials from Google are sort of a follow-up to their trial with makeup influencers that saw them introduce augmented reality to YouTube display ads back in 2019.
With the help of FameBit, Google’s own platform for branded content, users may virtually try on makeup while following YouTubers to receive advice and buying guides.
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