Google Cloud is set to end its data transfer fees and this time for good. The question on the lips of everyone now is that after Google Cloud scraps its data transfer fees, will Microsoft and AWS follow suit?
Google Cloud to End Data Transfer Fees
Google has reportedly declared “cloud switching just got easier” simply by removing data transfer fees for anyone who is looking to change providers.
The firm reveals that the change, which is effective immediately and applicable globally, is a testament to the commitment of Google Cloud to “support[ing] a thriving cloud ecosystem that is open, secure, and also interoperable.”
The said initiative from the company aims to empower businesses with the added flexibility to effectively adapt to evolving needs, allowing them to transition or even adopt a multi-cloud network.
Amit Zavery’s Announcement
Amit Zavery, GM/VP, who is the head of Platform at Google Cloud, in the said announcement, threw a shot at Microsoft:
“Certain legacy providers leverage their on-premises software monopolies to create cloud monopolies, using restrictive licensing practices that lock in customers and warp competition.”
Microsoft has been in the news for a couple of months over alleged anticompetitive business practices which reportedly make it expensive and technically hard for customers to effectively switch providers, thus attracting the attention of EU antitrust regulators.
Zavery also throws shade at AWS, which is stated to be significantly more expensive than other key rivals.
The announcement continues: “Customers should choose a cloud provider because it makes sense for their business, not because their legacy provider has locked them in with overly restrictive contracting terms or punitive licensing practices.”
Google Cloud’s Campaign
Google Cloud is clearly campaigning for a better experience for all cloud customers, but it’s however worth noting that the firm has a much smaller market share in contrast with Microsoft Azure and Amazon Web Services.
Mounting the pressure on its rival businessmates could, in turn, help tech company Google to attract more customers and ultimately boost its market share.
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