Facebook and Instagram are banned from using targeted ads in Europe. This really is bad business for the parent company of the social media platforms. And Meta has GDPR to thank for this.
Facebook and Instagram Targeted Ads
Meta’s Facebook and Instagram social media platforms will have to stop making use of targeted ads across their platforms for even longer, just a couple of months after a temporary Norwegian Data Protection Authority (DPA) ban came into play in the month of July.
And right now, the Data Protection Commission (DPC) of Ireland is to ban the processing of personal data for targeted ads, and its effects in question will now be felt across the entire European Economic Area (EEA), and this is including the EU countries and Iceland, Liechtenstein, and even Norway.
The “binding decision” as you should know was reportedly issued by the European Data Protection Board (EDPB), which reportedly instructed the Irish DPC to impose the ban within two weeks’ time.
What the Restriction Means for Meta’s Facebook and Instagram
The restriction as you should know bans Meta from making use of personal data in informing the ads that it displays on both Facebook and Instagram effectively, in a process that is known as ‘behavioral advertising’.
The news in question comes after the Court of Justice of the European Union (CJEU) reportedly discovered that the GDPR approach of the social media giant to behavioral advertising really did not comply with EU regulations.
Meta Hit With a €1.2 Billion Fine in May
Meta was reportedly hit with a €1.2 billion fine in the early parts of May and was then given a series of steps to take in a bid to comply with the rules, as per the Irish DPC.
The firm also has ad-free subscription-based tiers on the cards, which will get to see it charge more to phone subscribers than their web subscribers counterparts in a bid to cover the additional processing fees that are brought on by mobile app stores, very much like X.
They will however cost €9.99 and €12.99 each month respectively, and are also set to be made available across the EEA, thus suggesting that the firm already has prepared to tackle the topic of personal data processing as well as growing privacy concerns across the continent.
Meta’s Response to the News
Meta was asked by TechRadar Pro to share more pieces of information, but the firm however did not respond immediately.
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