Elon Musk’s new round of X ads revenue sharing payments has finally arrived. The new program that reportedly pays Twitter/X posters for views by other paid-for verified accounts, simply based on revenue sharing from paying advertisers, will now pay out immediately after an account earns $10.
Elon Musk’s X Ads Revenue Sharing
The (Twitter Blue) X Premium Ads Revenue Sharing payouts that were supposed to roll out the previous week have now been delivered, as the @Support account tweeted recently on the news Monday night. When asked about the delay, Eric Farraro, an employee of X stated that the late Friday announcement of a delay came only once the company was sure payments would not be going out.
As for rounds in the future, he wrote, “We’ve done payouts to a much smaller number of creators before, but scaling to thousands of creators adds new challenges in terms of engineering, operations, and support. Having completed the initial wave of payouts yesterday, repeating that process is an easier task.”
We have seen some of the emails that have been sent to participants in the program, and while the payments in question showed up, they still lack specific details regarding how the company calculated the payouts, what time or period that they represent, which employee Evan Jones says that the company “will look into improving.”
X Ads Revenue Sharing Requirements Slashed
Now Elon Musk has shared another @Support post regarding the program and then claimed that thanks to a newly lowered minimum payout threshold of $10 as well as a minimum impressions requirement that is now 5 million views within three months instead of the supposed 15 million listed on the support page of the company, people who pay for the additional features can now come out even more quickly, thus writing that “This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.”
How the Payout Is Being Calculated
In lieu of detailed reports regarding what the money represents, additional clarity has now come mostly from people on the platform that are crowdsourcing the available information. @xDaily viewed a DM that is from an X employee that the most recent payment round represented just the month of July, in contrast to several months for the initial payment.
They have also attempted to calculate just how much a view is worth simply by comparing the deposits to what the analytics tools of Twitter say regarding views, with one user in particular, @teslaboomermama posting a Google spreadsheet stating that she sent out 2,709 tweets in July that generated over 10 million views and then got a payment of $698.70. The spreadsheet in question shows payment per thousand impressions reportedly dropping from $0.168 the first time to $0.066 this time, but it is however still very much unclear as to how much the verification requirement affected this.
The comment of Musk also confirmed that the payouts in question are only for views that are generated by accounts that have verified handles, thus claiming that otherwise, bots would simply and easily spam the system, despite said reports of bot and spam accounts that have verified accounts on the social networking platform.
How the Program Works With Advertisers
Musk In another post, responding to a user whose account was reinstated after being banned for posting imagery of child sexual abuse, stated that advertisers refusing to run ads on certain accounts or content could also get to affect payout amounts, “If you can find advertisers that want to advertise alongside your content, then you get a revenue share. We cannot make them do this.”
How Users Are Paid
And as it is now, the payment system in question pays posters a fraction of a cent per view of their post, simply based on advertisers who get to pay for the views as well as users who get to pay to view the posts. CEO Linda Yaccarino just recently touted new Sensitivity Settings and Enhanced Blocklist settings for advertisers this very week and in a CNBC interview on Thursday morning, stated of the operational run rate of the company, that “we’re pretty close to break even.”
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