The creator of Gucci and Bored Ape wants to take high fashion to the metaverse. The luxury fashion house states that it is “blurring the boundaries between the physical and digital.”
Creator of Gucci and Bored Ape Wants To Take High Fashion to the Metaverse
The luxury fashion house recently tweeted an image on Monday of a bottle that’s emblazoned with Gucci and Yuga Labs branding. The image in question also was seen in the trailer of Otherside, which is the upcoming Bored Ape-themed metaverse game designed for PC and mobile browsers by Yuga.
Gucci’s Tweet in Regard to This Development
“Continuing to explore the metaverse, the House comes together with YugaLabs,” reads, the tweet. “Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital.”
The details on the specifics of the partnership still remain scarce at this moment, but a report from Business of Fashion states that the multifaceted deal is “meant to extend engagement between each company’s communities ‘by exploring the intersection between fashion and entertainment in the metaverse.'”
Yuga Labs Is the Biggest NFT Firm in the World
Yuga Labs as you should know is the biggest NFT firm in the world. NFTs, or nonfungible tokens, for those who don’t know are blockchain tokens that certify ownership of a digital good. Their proposed purpose simply is to grant digital goods the same property rights as physical items do. An NFT lets you sell an in-game costume, for example, just as you would be able to sell a real-life costume once you are done with it.
Luxury Fashion Brands Have Strengthened Their Ties To Web3 In Recent Years
Luxury fashion brands in recent years have strengthened their Web3 ties. Luxury fashion houses such as the likes of Louis Vuitton, Prada, and Gucci, have all created NFT collections and immersive experiences in the metaverse. This news simply underscores a willingness to experiment with the metaverse, which shows its business potential as an entirely new platform on which to sell both digital goods and services.
When Will Gucci’s Participation Start in Otherside
The participation of Gucci in Otherside is slated to kick off this very week.
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