Speaking of Bulk Email Blaster, Email marketing has always been the most effective way to do marketing. Your business will really experience a great increase if you harness the power of email marketing. If you have been in the business world for a long time, you must have heard about email blasting.
In this article, I am going to talk about email blasting and the best bulk email blasters for your email marketing campaigns.
Bulk Email Blaster
Before we go deep into the concept of email blasters, it will be beneficial to get a comprehensive definition of the bulk email blasters.
A bulk Email blast is just like an email, but then to a whole lot of people. Email blast is the process of sending one email to a very large audience at the same time. It has synonyms that are very familiar. They are bulk emails, mass emails, or e blasts. Email blasts can be used for event invitations, newsletters, new product updates, ebooks, tutorials, and discount messages.
Now that we know what bulk email blasts are. What differentiates them, from other email campaigns?
Difference Between an Email Blast and Other Email Campaigns
These are the most notable differences between email blast and other types of email marketing campaigns;
| Subject | Email Blast | Email Campaign |
| Number of recipients | Emails are sent to the entire email list at once | Emails are sent to an individual or multiple users one by one |
| Personalization. | No or very minimal personalization | It reflects the recipients’ needs, demands, and preferences. |
| Time and Location | Emails are sent regardless of subscribers’ time zones and locations. | Emails are sent according to the subscribers’ time zones and locations |
Although the email blasting method was used in times past and is getting outdated, there are situations that you can use to get the best result.
In What Ways can Email Blast Outperform Other Email Campaigns
Bulk email blasts can outperform personalized email campaigns in the following ways;
- it can help you generate more traffic in less time
- it can help you easily collect feedback and survey when necessary
- Also, it is cost-effective
- it can help you showcase your brand
The email blast function poses a few limitations, which are
- it doesn’t give room for segmentation in every situation
- results are unpredictable
- it could be spammy sometimes.
Now, let’s look into how to do bulk email blasts effectively;
How do I Send a Bulk Email Blast
Taking a more personalized approach in sending email blasts, despite its nature will be very beneficial. Many businesses have been using this to get good results in their companies. Below is a very comprehensive guide to help you send the best bulk email blasts for your business.
- The first step is to choose the right email marketing or blasting tool (we will be giving you the best suggestions on this later)
- Create an email list
- Properly segment your email list
- Create a campaign
- Measure your results and recorded them for the next campaign.
This method will only be effective if you choose the right email marketing software. Check out our picks for you up next.
Email Blast Service
Sending good email blasts will take your business to the next level. When choosing an email software for your business, consider the following features first;
- Contact management tools
- High email delivery rate
- Email and workflow automation
- Detailed analytics
- A drag-and-drop email builder
- Integration with WordPress
Depending on your needs, you will have to look out for the following Features, and consider the platform or software that expresses these features in the best way possible to satisfy your needs.
Here are the top five mass email senders for Bulk email blasts.
These are the best five for this function, you can click on the links to get directed to their main website, and explore the full features yourself.
Bulk Email Blast Best Practices
Finally, if you want to give the best bulk email blast for your business, then you should follow these tips.
The don’ts of Email Blasts
If you want to get the best results from your bulk email blast, then do not fall into these traps;
- Avoid sending mass emails from new domains and IPs
- Do not send mass emails to an old email list
- Be very clear in your emails, don‘t mislead your recipients
- Give it a personalized approach
If you avoid these, you are on the highway to success with your email. Now, let‘s look at the dos.
The do’s of Email Blasts
These are the best practices to uphold if you want to get the best out of your email marketing experience.
- Always promote your brand
- Send emails at the right time
- Measure your results
- Keep it brief
- Use the best tone
- Use images
- Always include an offer
These are the best practices for Bulk Email Blasting (Bulk Email Blaster). Do reach out to us if you have any questions or concerns. Also, give us your comments where necessary.
