Amazon is set to launch its palm-screening technology and this technology in question will allow users to buy drinks without getting out their IDs. The service according to the company will use palm print as well as selfies to verify the ages of users, with the very first use at Coors Field in Colorado.
Amazon is Set to Launch its Palm Screening Technology
Amazon as you should know at the moment has a new, somewhat unsurprising application for the palm-scanning technology that it uses for payments: age verification. The company in a post on Monday, announced that its Amazon One scanner can now verify the age of user when it is used in places like bars, thus making it much more than just an alternate way to make payments.
Amazon at the moment uses the palm scanner at its Go stores and some Whole Foods locations, letting customers to pay for their groceries simply by hovering their palms over a scanner in lieu of pulling out credit cards or even cash.
Amazon One with Age Verification Rollout
Amazon One with age verification is reportedly rolling out to the Coors Field baseball stadium in Colorado just before expanding to “additional establishments in the coming months.” It does not come as much of a surprise to see that Amazon is expanding its palm-scanning technology. experts pointed out this possibility back in 2020, thus stating at the time that Amazon One isn’t just a payment technology; it is also “an identity technology and one that could give Amazon more reach into your life than ever before.”
Amazon at the moment is calling its One technology a “palm-based identity service” that can easily confirm that you’re over 21 when buying an alcoholic beverage and other age-restricted goods that get to require your ID.
How the System Works
Once you get to sign up for age verification via Amazon One which as you should know requires a trove of personal information, inclusive of images of your palm, your government-issued ID, payment information, and a selfie, you can then scan your hand at locations that make use of the service. The bartender or cashier in question will see a “21+” message as well as your selfie to verify your age and identity. You can even then hover your hand over the device again just to submit your payment.
Amazon reveals that its palm-scanning technology uses cameras to match “multiple aspects of your palm,” and this is including lines, ridges, as well as veins to the photos that you provide to the service, which it reportedly stores in its cloud. This in itself could however pose privacy and security risks, but Amazon on its own end maintains that users’ palm recognition data is safe and secure.
The company has stated that it uses “multi-layered security controls built into the hardware, software, and cloud infrastructure, to ensure that customer data stays encrypted and secure.” And while Amazon also notes that it does not store government-issued IDs, it, however, states that this very piece of information is still transmitted via a “certified identity verification provider” that verifies your ID, cross-references your selfie, and even confirms your age to Amazon.
Is It Really Worth It?
I don’t really know about you, but I would much rather do things the old-fashioned way and that is reaching out for my wallet, taking out my ID, and then showing it to the bartender, a process that takes no more than just a couple of seconds and also does not put more of my personal information in the hands of a technology giant.
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