Zoom acquires event solution assets from liminal. With the video conferencing company’s latest acquisition, the company simply is betting big on virtual events.
Zoom Acquires Event Solution Assets from Liminal
Zoom just announced that they have acquired assets from liminal, an event production startup according to a statement from the company on the 27th of December. The news from the videoconferencing company is coming at a time where the company is focusing on the future of virtual events and also how the company is evolving in a bid to meet up the ever-growing demands of the industry.
Zooms Response to the Acquisition
“Like the future of work, we believe that the future of events will include a combination of virtual and in-person formats,” a spokesperson from zoom via email told CNET. “whether it is a large trade show, corporate summit, internal event, or online classes, our customers will need a holistic solution that provides them with what they need to confidently build, host and manage virtual and hybrid events.”
When the videoconferencing company was questioned on its journey to turning into a comprehensive events management platform, the spokesperson said, “the biggest challenge is having a holistic solution to meet all of these needs and for all events formats (hybrid, virtual, etc.).” and with this acquisition, this is one of the various ways the video conferencing company is looking to tackle the challenge.
The Effect of the Pandemic on Videoconferencing Apps
As the coronavirus pandemic is still on the rampage and moving into its third year, many events have continued to drift online and in the process demanding more from video teleconferencing apps and platforms like zoom. Many apps have on the other hand expanded the features of their products and services or rely on the services of third-party apps and platforms like liminal.
Liminal offered apps such as ZoomISO and ZoomOSC supports improved production options such as enhanced sound controls and individual video outputs in zoom meetings. These said features allow companies to create more high-quality productions than your average zoom call you are used to.
What the Acquisition Consists
The acquisition of the company contained “certain assets from Limina”. And according to an announcement from zoom, the acquisition also included two of the co-founders of the company, Andy Carluccio and Jonathan Kokotajilo.
The zooms spokesperson who replied CNET told the news outlet that products from liminal would remain “largely available,” but that the company would “work on internal development of a similar toolset that will render Liminal’s current tools obsolete.”