Why Would a Company Issue Preferred Shares Instead of Common Shares

When it comes to raising capital and structuring their ownership, companies have a choice between issuing preferred shares and common shares.

Why Would a Company Issue Preferred Shares Instead of Common Shares
Why Would a Company Issue Preferred Shares Instead of Common Shares

Even though common shares are more widely available for investors, the shares provide certain benefits that may be attractive to both companies and owners.

In this article, we will explore why a company might opt to issue preferred shares over common shares, as well as the advantages it may have for all parties concerned.

What are Preferred Shares?

Preferred stock or preferred shares are a form of equity investment in a business. In the event of bankruptcy, they get preference over common shares when it comes to receiving dividends and assets. Preferred shareholders typically have a fixed dividend rate, and their dividends must be paid before common shareholders receive any. They often do not participate in corporate decision-making at the same level as common shareholders and typically have fewer voting rights. Preferred shares are a type of hybrid investment that combines the features of both bonds and equities.

What are Common Shares?

Common shares, also known as common stock, represent ownership in a corporation. They typically grant shareholders one vote per share of voting power in corporate decisions. Common shareholders may receive dividends, but these are not fixed and are typically offered payment after preferred shareholders. In the event of bankruptcy, after debt obligations and preferred shareholders get payment, they are given the lowest priority. Since common shares’ values can change in accordance with how well a firm performs on the stock market, they also have the potential for capital growth.

Why do Investors Want Preferred Shares?

The majority of investors find preferred stocks appealing due to their ability to provide more stable dividends compared to common shares and higher payouts compared to bonds. Nevertheless, the corporation has the option to delay these dividend payments if cash flow is tight or it faces other financial challenges. This feature of preferred stock gives the business a lot of freedom without having to worry about missing debt payments. In contrast, failing to make a bond payment puts the company at risk of default, which could result in credit rating reductions or possibly bankruptcy. Some preferred stockholders also have the choice to exchange their preferred shares for common stock at a set exchange rate. Preferred shareholders get the entitlement to obtain firm assets before common shareholders in the case of bankruptcy.

Why do Businesses Issue Preference Shares?

Businesses that choose to issue preferred shares rather than bonds can lower their debt-to-equity ratio, which enables them to draw larger future contributions from new stakeholders. A commonly used indicator for determining a company’s financial health is the debt-to-equity ratio.

A lower ratio increases a company’s investor appeal. Furthermore, the requirement for strict adherence to repayment schedules regardless of the company’s financial situation, when issuing bonds might be a red flag to prospective buyers. On the other hand, because preferred stocks represent equity rather than debt, they do not have the same payback requirements.

While common stock offers the highest degree of flexibility as an investment option from a company, it grants shareholders more influence than some business proprietors may find unsettling. Contrarily, preference stockholders lack the usual voting rights. With the use of this arrangement, a business can issue preferred shares without upsetting the established balance of power within the corporate structure.

Shareholders who own common stock have some voting power and can therefore influence important managerial decisions. As a result, companies may choose preferred stock if they want to limit the amount of power that investors get while still offering equity stakes in their ventures.


Companies make a strategic choice between issuing preferred shares and common shares, guided by their specific financial and ownership objectives. Preferred shares are an appealing option for investors seeking dependable income due to their stability, offering fixed dividends and priority in bankruptcy proceedings. Conversely, common shares provide shareholders with voting rights and the potential for capital growth, making them attractive to those who wish to participate in company decision-making. Ultimately, the decision to issue preferred or common shares hinges on a company’s financial needs, risk tolerance, and investor relations strategy.



Please enter your comment!
Please enter your name here