Warner Bros. Discovery is dropping the HBO Max Name          

Warner Bros. Discovery is dropping the HBO Max name and the company has come out to explain the reason for the new development. And in short, the company simply wants to better features content that is suitable for kids.

Warner Bros. Discovery HBO Max

Warner Bros. Discovery HBO Max

The newly revamped subscription service of Warner Bros. Discovery is just called “Max,” and the firm on Wednesday explained why it has dropped the HBO branding at a press event. An important reason was to help Warner Bros. Discovery widen the appeal of the app so that it’s not targeted at content for adults mostly.

“We want [Max] to be welcoming to all and easily recognizable, including to a key customer segment, kids and families,” president and CEO of Warner Bros. Discovery’s global streaming and games, JB Perrette at the event stated. “We all love HBO. And it’s a brand that has been built over five decades to be the edgy, groundbreaking trendsetter in entertainment for adults. But it’s not exactly where parents would most eagerly drop off their kids.”

The Reason for the Change

Warner Bros. Discovery sees a great opportunity with Max to better showcase its kids-focused brands such as Cartoon Network, Boomerang, the Wizarding World, and Looney Tunes all within the app.

But HBO however is not going away, of course, and you will still get to see it in the app. “HBO is not TV — HBO is HBO,” Perrette stated. “It needs to stay that way, which is why we will privilege it in the product experience and also not push it to the breaking point.”

How the Changes Will Take Effect

We will not have long to wait to see exactly just how everything will be appearing in the app, as Max gets to launch on May 23rd. Present subscribers of HBO Max will have to pay the same price they do now when the app gets updated to Max, and users’ “profiles, settings, watch history, ‘Continue Watching, and ‘My List’ items” will be transferred to the new experience, Warner Bros. Discovery in a press release said.



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