Twitter’s new CEO email to employees – In her first memo as CEO of social media networking platform Twitter, Linda Yaccarino has said that the goal of the platform is to be the most accurate real-time information source in the world.
Twitter’s New CEO Email to Employees
Linda Yaccarino, the new CEO of Twitter has officially entered the building.
She reportedly sent out her very first memo on Monday, to employees titled “Building Twitter 2.0 Together,” in which she revealed the stated goal for the company of her boss Elon Musk, to be the “global town square.”
“From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it,” she reportedly wrote. “More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.”
Yaccarino as you should know is a longtime advertising executive, having led global ad sales for NBCUniversal prior to this. Musk has however stated that he will continue to oversee the product and engineering teams of Twitter while she on the other hand will lead everything else.
Her main task in question will be to rebuild the ads business of Twitter which has quite crumbled ever since Musk took over the networking platform. It is going to be no small task. But based on the tone of her note today, she quite seems up for the challenge.
Content of the Full Email
With that being said, here is the full email of Yaccarino to Twitter employees;
“Building Twitter 2.0 Together
People keep asking me: Why Twitter? So, I’ll tell you.
From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.
Have you ever been talking with someone, particularly insightful and thought, You’re brilliant—everybody should get the chance to hear this. Or, I’m learning so much from you—can we do this again? Or maybe it’s as simple as, You should have the freedom to speak your mind. We all should.
Enter Twitter 2.0.
Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. We’re on the precipice of making history—and that’s not an empty promise. That’s OUR reality.
When you start by wrapping your arms around this powerful vision, literally everything is possible. You have to genuinely believe—and work hard for that belief. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I can tell so far, you’re built for this.
The success of Twitter 2.0 is all of our responsibility.
We need to think big.
We need to transform.
We need to do it all together.
And we can do it all by starting from first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.
That’s exactly why I’m here – with all of YOU.
So, let’s dig our heels in (4 inches or flat!) and build Twitter 2.0 together.
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