The Reason Apple and Samsung Release Phones Every Year

The reason Apple and Samsung release phones every year, do you know? It really can be exhausting given to the barrage of new phone releases. What these companies actually tend to get out of it really is something many people still don’t know about.

The Reason Apple and Samsung Release Phones Every Year

However, with this post, you will get to know just why phones are released every year and to know whether it is time for you to get an upgrade.

The Reason Apple and Samsung Release Phones Every Year

The phone life cycle these days has become very predictable. You get to spend hundreds of dollars on a new phone, get to enjoy all of the new features and specs, and then boom within 12 months, a new model is unveiled and thus makes your once new device feel outdated. And within two years, you may feel the urge to upgrade or risk falling behind.

This form of exercise is not just exhausting but it is also costly and expensive. However, it is one that seems to be working very well for companies such as Samsung and Apple which roll out and unveil new galaxy phones and iPhones each year respectively. These companies already know that customers at any given point in time may be in the market for a new phone and they want to have something on ground to tempt them with.

CNET’s Mobile Reporter, Eli Blumenthal’s Reason for the Consistent Yearly Phone Releases

“You might be fine with your phone today, but you are just one person,” a CNET mobile reporter, Eli Blumenthal said. “There are plenty of people who bought a phone a year earlier than you, or maybe were walking around and dropped their phone on the pavement or in a toilet and need a new device, or a kid got ahold of it. They might want a new phone, and this could be the right time for them. These companies want to make sure they have a product out there so when that person is looking for their new phone, they have an option.”

And even though there really is no need to upgrade your device, it can be very easy to feel like you need to all in a bid to enjoy the small upgrades such as an improved camera or a bigger screen.

People Are Now Holding Onto Their Devices for Longer Periods According To Survey

However, due to the fact that phones keep getting expensive as most flagship phones cost users anywhere ranging from $700 to $1,200, people are now holding onto their devices for longer periods. Smartphone owners in the US in 2018 made use of their smartphones for an average of about 24 months before upgrading and this is up from the 22 months in 2016 as per a report by CNBC. That however still has not stopped phone manufacturers from continuing with their annual release cycle.


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