Telsa and the race for EV dominance is the EV Company versus everyone else in the industry. The share of Telsa in the EV market and industry is continuing to dwindle as more automakers rush into the space. That said, how then does the competition stack up?
Telsa Race for EV Dominance
For many years, Tesla was synonymous with everything cool, high-tech, as well as futuristic. But is it still like that today?
“Telsa’s used to look cool and now they don’t,” a Brooklyn resident Jessica Resler that was recently shopping for an EV who eventually got to settle on a BMW i4 stated. “And they’ve become the Uber car of the city.”
In any case that it wasn’t clear, no one really wants to be known as “the Uber car of the city.” Previous designees in question include various Toyotas — Prius, RAV4, etc. which is a brand that is more synonymous with terms such as “functional” and “within my budget” rather than “cool.”
But maybe it really is a good thing, a sign of forward progress, that the Tesla Company is shedding off its cool persona and then becoming more of a car for the masses. After all, the goal and aim here is to get more people into EVs, and not to cater strictly to the too-cool-for-school sect.
Telsa Facing a Strong Competition in the EV Market
Just recently we got to take a hard look at the legacy auto industry’s recent efforts in catching up with Tesla in the EV race. For many years, Tesla was known to be the only EV game in town, notwithstanding compliance cars or even EVs with dorky designs, such as the Nissan Leaf. Now, every automaker that is under the sun has a fully fleshed-out EV strategy, and with that new models are being released every single day.
Tesla suddenly, finds itself in a very crowded space and market, thus going up against many of the most storied names in automotive history, all the while struggling with its very own aging lineup of similar-looking vehicles. The Cybertruck’s multiyear delays have only exacerbated the problem altogether.
What Telsa Owners and Car Shoppers Think Of Telsa These Days
We got to interview car shoppers, Tesla owners, and even a range of experts to really examine just how Tesla stacks up to the competition that is in several key categories, and this is including price, performance, quality, ease of charging, design, as well as the overall vibe of the brand.
That last category in question is especially very interesting given the inseparability of the brand of Tesla from that of its CEO, Elon Musk. “It’s an unbelievable brand,” Scott Galloway, professor of marketing at NYU Stern School of Business and co-host of Vox Media’s tech podcast Pivot stated. “Huge depth of associations, personification to Elon Musk, his mastery of new mediums to get attention without paying for traditional branding.”
But there are a couple of drawbacks as well. “It also says that you’re an Elon fan,” Galloway reportedly states of the brand. “There are a lot of people who are no longer Elon fans.”
The Future of Tesla
The future of Tesla may well be hinging on whether it can successfully disentangle itself from the polarizing persona of Musk or, barring that, at least kind of distance itself from it. The 80 percent share of the company in the EV market has reportedly dwindled down to 60 percent all thanks to the rising competition and some experts in the field have predicted that with the industry-wide shift to EVs, the dominance of Tesla could wither within a couple of years.
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