Spotify is now Beta Testing GIF. When experts stated the fact that the future of social media platforms is starting to look more like Tiktok, they did not take streaming music into account. Spotify has now announced that it is beta testing a personalized feed that would be introducing users to new music on the home page making use of GIF-Laden Canvas Loops.
Spotify Beta Testing GIF
A canvas loop that was released in 2019, is a vertical GIF that plays on select songs no matter how old they are. Some canvas loops actually play parts of a music video that accompanies the song, while others are playing advertisements for an upcoming concert or album release. For example, “Sunflower” by Post Malone keeps on playing the loop of mile morales jumping off a building in “Spider-Man: Into the Spiderverse,” While “Still waiting” by Sum 41 would play a loop that would be advertising their new album.
Chris Messina a republic product lead tweeted a video of Spotify testing the feature in November 2021, which contains a series of videos that are playing alongside the song in the same style as Tiktok. How they play out is stated below.
How Spotify’s New Personalized Feed Would Work
On April 8 Spotify started testing the Tiktok-style personalized feed on the app’s home page for their users that are based in the UK, Ireland, Australia, New Zealand, and Canada. Every day, the vertical video feed would recommend about 15 new songs for users to scroll through, preview, and see the canvas for each song to add to their playlist.
If the song is interesting to them, they can choose to follow the artist and share it alongside other people on their social media feeds like Instagram, and the canvas would be laying right on their story.
The canvas loop idea is not an idea that everyone liked when they were launched on Spotify about three years ago. While they hearken back to the days of watching music videos on MTV, they also can get distracting, especially when users are driving and stuck to their phones to a car vent magnet, a problem that is resolved with car view and Car Thing. Canvas may have been the best innovation on Spotify’s record, as it claimed that the users were 145% more likely to proceed with the streaming, sharing, and adding songs that contain canvas loops to their playlist.
At the moment, there is nothing on when Spotify would be launching this feature in the United States. We would get to see the canvas loop feed since at the moment it is Spotify’s biggest market. Whether it would be carrying out its test in the market or making it one of the places where it would officially be launching is yet to be known.