Scarlett Johansson reportedly sues AI app for cloning her voice in an ad. This is coming after an AI-generated version of the voice of Scarlett Johansson appeared in an online ad without her consent.
Scarlett Johansson Sues AI App
Scarlett Johansson is at the moment taking legal action against an AI app developer for making use of her name as well as her likeness in an online ad, as per a report from Variety. The ad in question was for an AI image editor, known as Lisa AI: 90s Yearbook & Avatar, and then featured an AI-generated version of the voice of Johansson.
And just as reported by Variety, the 22-second ad in question showed Johansson behind the scenes while in the process of filming Black Widow, where she actually says “What’s up guys? It’s Scarlett and I want you to come with me.” But then, the ad then transitions away from Johansson, while an AI-generated voice that is meant to sound just like the actress states: “It’s not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn’t miss it.”
The Developer behind the AI App
Variety At the very bottom of the ad, reports that Convert Software, which is the said developer behind the app reportedly included text that reads: “Images produced by Lisa AI. It has nothing to do with this person.” Representatives for Johansson reveal to Variety that the actress in question was never a spokesperson for the app and that Kevin Yorn, her attorney, “handled the situation in a legal capacity.”
“We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have,” Yorn in a statement to Variety stated. Neither Yorn nor Convert Software has responded to The Verge’s request for comment regarding the nature of the legal action.
AI And Its Effect on Society
And as AI becomes even more easily accessible to the public, we are bound to see cases very much similar to this very one in the future. Musicians on the other are already contending with voice-cloning that can make it really seem like Drake is dropping a new single or Johnny Cash is covering Taylor Swift, while the deepfake technology in question is making it very possible for Tom Hanks’ AI-generated likeness to appear in an ad for a dental plan without his reported consent.
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