Nacon’s head of publishing thinks there are too many games on the market currently. The comments from the renowned head of publishing at Nacon came in a just recently held interview.
There Are Too Many Games on the Market
The head of publishing at video game publisher and gaming peripheral manufacturer Nacon, Benoit Clerc, has recently been reflecting on the current state of the games industry in a newly held interview.
Clerc when speaking to GamesIndustry.Biz, reveals that one of the problems facing mid-size publishers is that there are simply “too many games currently on the market” right at the moment, which in turn has left consumers without the time “to be able to play them.”
He further explains that “when you look at Steam some days, there are 50 or 60 games released in one day only, so it’s more difficult to get enough traction to expose a game.”
Making use of some of the games in the Nacon portfolio for instance, the head of publishing argues that the way for a firm to succeed in the industry is to simply target niche demographics.
Content of the Interview
“I’m not spending $200 million on promotion, so I need to target gamers that have a passion and expertise for off-road racing when I’m doing WRC, that have an expertise in rogue-like games when I’m doing Ravenswatch, or that have an expertise in sports games when I’m doing Cricket 24.”
“You’re in a different situation in the market currently when you have games that have nothing super specific to say to a specific group of gamers,” he stated.
How True Are the Words of the Publisher?
This certainly rings very true in my experience, especially in the case of someone who has been trying to find and access new games to play through Steam in recent times. With so many options littering the home page at the moment, I really find that it can be really difficult to locate quality games that appeal to me directly unless it is that I am already searching within a very, very specific niche.
While I vividly know the kinds of genres that I prefer, the sheer volume of choice in each of the categories simply means that I sometimes have to spend quite a bit of time ensuring that I’m getting the best bang for my money.
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