Meta reportedly launches paid verification system for its services, Facebook and Instagram. The subscription plan which kicks off at $12 per month, also offers a variety of other benefits.
Meta Reportedly Launches Paid Verification System for Its Services
Both the Facebook and Instagram platforms of Meta will begin rolling out a paid verification subscription service this very week and it will be called Meta Verified. This is according to an announcement by Mark Zuckerberg, CEO of Meta on Sunday.
Features of Meta’s Verification System
The service which as you know follows up in the footsteps of Twitter, a social media rival, will offer subscribers extra protection against impersonation and direct access to customer support, Mark in a Facebook post said. The plan according to reports will cost $12 for a web subscription and $15 for iOS and it will be rolling out in the regions of Australia and New Zealand this very week, with more countries and regions to be added soon, he wrote.
Meta Has Been Using the Blue Check Mark for a Long Time Now On Its Platforms
For a long time now Meta has offered a verified checkmark badge to accounts that it deemed authentic and notable, but the new plan however will also provide the check mark to paying customers who can verify their identity with a government-issued ID.
Facebook Is Following the Steps of Twitter in Monetizing the Check Mark Feature
The move by Facebook to monetize the check mark is coming just after Elon Musk announced a similar move in the previous year with Twitter’s coveted blue verified check mark, which previously was used to ensure that an account by a journalist, celebrity, politician, or other public figure is not fake.
The plan of Musk to charge users $8 monthly for the check mark provides a fresh stream of revenue for the social media platform, but a proliferation of fake accounts impersonating major brands made the platform halt the rollout of the subscription service temporarily back in November.