How to Apply for the Amazon Influencers Program

Do you want to engage in the Amazon influencer program? You can make lots of money from this program and read this article to get a full overview of the program and how to Apply for this program.

Amazon Influencer Program
Amazon Influencer Program

How Does the Amazon Influencer Program Work?

Amazon Influencers are those who have qualified after meeting the Amazon Influencer Program criteria. They typically have a sizable following on YouTube, Instagram, Twitter, and Facebook.

When these influencers are accepted into the program, they create a custom Amazon storefront with all of the product recommendations they are endorsing. They now post these links on social media or blogs so that their audience can interact with the product with a single click.

If the customer makes a purchase, Amazon pays the Amazon Influencer a commission for referring the sale. Let’s break it down into steps for clarity:

  • The Amazon Influencer begins by amassing a following on Facebook, YouTube, or Instagram.
  • They then submit an application to the Amazon Influencer Program.
  • The Amazon Influencer registers in the Amazon Associates Program’s Amazon Influencer field.
  • The Amazon Influencer then creates an Amazon Store and adds products or brands with which they are working to that store.
  • The Amazon Influencer recommends items by sharing a link on YouTube, Instagram, or Facebook.
  • The audience visits the shop after clicking on the link shared on social media or YouTube.
  • By purchasing the item recommended to them, the audience member becomes a customer.
  • The Amazon Influencer is compensated by Amazon, not the brand, for whatever the customer has just purchased as well as everything else they have purchased in the next 24 hours.

What are Amazon Influencers?

Amazon Influencers are Bloggers, YouTubers, and Social Media Influencers who promote Amazon third-party brands in front of their audiences in exchange for a commission as an Amazon Affiliate. To do so, they must be a member of the Amazon Associates Program.

Simply put, Amazon Influencers make money by recommending products to their audiences on various platforms such as:

  • YouTube
  • Twitch
  • Facebook
  • Via Blogs
  • Medium
  • Instagram
  • Amazon Live
  • Podcasts
  • Pinterest

Who Can Become an Amazon Influencer?

Amazon’s Influencer site criteria are not clear. People who want to be a part of this program, however, must meet the following requirements:

  • They must have an active YouTube, Instagram, or Facebook account with a large number of followers (around 20 thousand followers)
  • They must interact with their audience.
  • They must publish content that is relevant to the products sold on Amazon.

Amazon used to include Twitter on this list, but they recently removed it.

How to Apply for the Amazon Influencers Program?

Follow the steps below to apply for this program:


Go to the Amazon Influencer Program homepage and click “Get started” to apply.

You will now be prompted to either create a new Amazon account or select an existing customer account/Amazon Associates account. If you are registering a new account, you will need the following information:

  • Access to your most visible social media account’s username or URL. Include the account with the most followers.
  • A profile photo
  • A header image is optional.
  • Your name is
  • A bio of 350 characters
  • The address to which all reports should be sent

Applying to the Influencer Program

You must now select one of three social media platforms: YouTube, Instagram, or Facebook.

If you choose YouTube or Facebook, you must link your account to Amazon. If you choose Instagram, enter the number of followers you have, the number of posts you’ve made, and your Instagram handle.

It is recommended that you choose the site with the highest social media presence. The more followers you have, the more likely your application will be accepted.

Create Your Storefront

In the upcoming segment, you need to include your Storefront’s name and catchy phrase.

Individuals belonging to the Amazon Brand Registry possess the ability to create personalized storefronts to elevate their marketing efforts. Additionally, Amazon Influencers have the opportunity to access a distinct Amazon Storefront. This specialized store is what sets apart Amazon Influencers from Amazon Associates.

Ideally, it’s recommended that you endorse products that you’ve previously utilized or currently employ. The most successful participants of the Amazon Influencer Program commonly share their firsthand experiences with the products.

To infuse intrigue into your storefront, ensure that you incorporate both a profile image and a header image.

Create your Account

Finally, enter your account information. When you’re finished, click “Save and Finish,” and you’ll be taken to the Amazon Associates dashboard.

Once in the dashboard, use the account you used to register for the Amazon Influencer Program to follow the Amazon Influencer Program on Instagram. Until you do so, your application will be denied.

While your application is being reviewed, you can begin constructing your storefront!

How Much Do Influencers Get Paid?

This is a common question among aspiring Amazon Influencers.

Each Amazon catalog has a set percentage of commission for influencers. For example, the Luxury Beauty, Luxury Stores Beauty, and Amazon Coins categories have a 10% commission rate for influencers, whereas the Video Game Consoles, Grocery, and Health & Personal Care categories only have a 1% commission rate.

Frequently Asked Questions

How Long Does It Take for Applications to The Amazon Influencer Program to Get Approved?

If you apply through YouTube or Facebook, you will get a quick response. Amazon may take up to 5 days to decide whether you can continue to use Instagram. It is best to apply with the most popular account; using Instagram is worth the extra time.

Can Anybody Work as An Amazon Influencer?

Influencers of all types are encouraged to apply, as long as they have a YouTube, Instagram, Facebook, or TikTok account. If you apply through your Facebook or Instagram account, you must use a business account.

How Many Fans Must I Have to Qualify as An Amazon Influencer?

Influencer marketing does not necessitate a certain number of followers in order to be profitable. It is still based on the brand. While some brands prioritize your follower count, others prioritize your interaction rate. You must have between 1,000 and 1,000,000 followers to be paid.



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