Is influencer marketing a part of your online marketing plans for 2022? If this is so, here are the latest trends of influencer marketing in social media platforms.
Latest Trends of Influencer Marketing In Social Media Platforms
Brands are increasingly relying on the expertise of influencers in connecting with new audiences amid the rise of more creative and native aligned platforms. And also while the continuing use of AR and other pieces of tech also necessitates a familiar ground with spaces that take time and knowledge to utilize.
With the latter being said, influencers can be a great tool in streamlining such processes, but in order to get this to happen; you will need to know your audience and the kind of influencers they are turning into so as to get the best out of your influencer marketing efforts.
5 Trends That Will Dominate Influencer Marketing In 2022
In providing you with some more details on this, I have put together five key influencer marketing trends for you to note in 2022. This keynote will address all the pieces of info you need and also they will help you formulate a better outreach strategy.
TikTok Get a Bigger Share of the Influencer Marketing Space
TikTok slowly is dominating the social media space. Influencers on the other hand are helping the growth of the platform with 86.5 influencers on the platform noticing an uptick in their TikTok usage space since the coronavirus pandemic.
87% on the other hand claims that TikTok generates the most engagement on all social media platforms. And as more marketers are spending time on the platform, marketers will be looking for ways to get to new customers.
Micro and Nano-Influencers Will Get Greater Impact
In 2020, micro and Nano influencers will become increasingly relevant. And this will be so as brands continue to look to establish their ongoing partnership and diversify their social media collaborations.
Niche-oriented and community-driven micro-influencers deliver the most post engagement rates across various social media platforms such as Instagram (3.86%), YouTube (1.63%), and TikTok (17.96%).
More Unique Videos
Users are now consuming more short video content than they used to as social media attention spans continue to grow smaller. It is interesting to know that the average TikTok user spends 89 minutes streaming short-form videos on the platform daily. The New Year however will see a prioritization of bite-size influencer video content as marketers and advertisers tap on the trend to boost their presence across social media platforms.
Influencer Led Social Commerce Booms
Social media platforms are now making in-app shopping experiences easier and this is evident in Instagram’s new affiliate and shop feature for creators and TikTok’s new partnership with Shopify.
And considering that the number of social commerce shoppers is expected to grow over 100 million by the year 2023, various brands taking notice will start to add social commerce to their influencer marketing plans and in the process making it seamless for consumers and customers in discovering and purchasing products within their favorite social media platform.
More and More Ways for Influencers to Earn And Make Money
More numbers of influencers are now diversifying their revenue streams such as tipping on twitch, TikTok, Instagram, and YouTube, and also leveraging platforms like Patreon. This has become a common means for social media users to financially support their favorite influencers and creators.
And also knowing that influencers no longer rely on sponsored content solely, brands will have to change their influencer strategy in a bid to adapt to their new reality.