Google Says Worst Ads on Android Would Be Crushed. When it comes to Google and Ads, they have had quite a checkered history. The company is well-known for offering its comprehensive Google Ads service to advertisers all around the world.
Though it has a less popular standing among those that do not want to be advertised to – particularly, Users of Android Phones who are often ambushed by advertisements they have no interest in viewing.
Some of the aforementioned ads such as those that would be appearing on home screens of the Google TV and Android TV apps can force the users to listen to some audio at full blast, even when they silenced their devices.
Googles Says Worst Ads on Android Would Be Crushed
Google might soon be alleviating the negative impact of their ads service on a lot of Android users in the future, as stated in a series of policy changes yet to be released announced by the supergiant internet company on July 27. These policy changes have been backed up by Esper Senior Technical Editor Mishaal Rahman on Twitter.
If you are not unfamiliar with the blog, Esper happens to be a great place to get updates that surrounds Android DevOps. He properly detailed the pending policy changes in a tweet thread, saying, “effective 9/30/2022: Unexpected interstitial ads are prohibited.
These include full-screen interstitial ads of all formats that show unexpectedly or that are closeable after 15s. Interstitial ads of all formats that show unexpectedly or that is not closeable after 15s. Interstitials that do not interrupt the user or the user opted into can persist > 15s.”
Ads are not the only thing that would change. Starting on November 1, all Google Play apps would need to respect FLAG_SECURE and VPN service, which basically means that apps would no longer be able to peer into the sensitive data that was shown in other apps or even create remote tunnels to other devices without being explicitly marked as a VPN app.
How and When Google Ads Will Change
Google’s newly-announced policy changes would not be taking effect for at least some months, and it seems like they would be staggered. Just as mentioned by Rahman twitter, the most important update is coming up on the 30th of September when Google is planning to enforce its new ad guidelines for all Google Play apps.
Here you would see a pretty strict set of rules to follow here, and Google basically describes any ad that pops up in a manner that is the unexpected or inconvenient scenario as against the rules of its new policy.
The exact words used are: “Full-Screen interstitial ads of all formats (video, GIF, static, etc.) that pop up in an unexpected manner when the user has decided to do something else, are no longer allowed. Ads that pop up at the beginning of a level or during the beginning of a content segment would not be allowed. Full-screen video interstitial ads that pop up before an app’s loading screen are no longer allowed.”
Google Making Android Attractive Once Again
The gist here is that Google would probably end up cracking down on the worst offenders. If this finally happens, it actually could make Android a lot more attractive once again to users that are driven away by egregious ads.
Aiding this effort is a push to target fake or misleading apps Effective on August 31, apps that falsely identify an association or relationship with another app, developer, or company would be banned from the Google Playstore.
Meanwhile, a new policy developer on September 30 would enforce a rule wherein each of the app developers would need to clearly disclose a cancellation process if their app requires a subscription.