Global sales of PCs have plummeted and Apple is one of the major players in the industry with the biggest loss. But however, this news may not be all as it looks though.
Global Sales of PCs Plummeted
PC sales all over the world have continued to drop in the third quarter of the year (2023), with reported figures now down 7.6% year-on-year, new analyst reports have claimed.
Despite dwindling shipments, IDC has stated that PC shipments had increased in the two previous quarters, thus helping to slow down the rate of annual decline. The analysis in question shows that there is somewhat light at the end of the tunnel, and the industry generally could be through the worst, thus meaning that you may want to think about upgrading your beloved laptop or PC just before competition hots up again and the prices begin to skyrocket.
IDC research manager Jitesh Ubran looking ahead, has stated: “The PC industry is on a slow path to recovery as a device refresh cycle and end of support for Windows 10 will help drive sales in the second half of 2024 and beyond.”
HP Was the Only Company in the Top Five to See a Year-On-Year Increase
HP was the only company in the top five to see a year-on-year increase, though just by 6.4%. By comparison, Apple saw the biggest decline of 23.1%. However, IDC has highlighted the potential skewing of figures that are caused by production slowdown as well as stock challenges caused by the pandemic as well as its lasting effects.
The market intelligence and research firm as you should know has noted that PC firms can still however draw positives from struggling sales as reduced shipments in general could just buy them the much-needed time to explore manufacturing as well as assembly processes outside of China, for instance.
The Impeding Impact of Releasing New Models on Sales
Canalys which is yet another company that tasks itself with monitoring the sales of PC has noted the impeding impact that releasing new models can have on sales, too. The second quarter of 2023 saw the shipments of Apple increase by 50.9% year-on-year, all thanks to the launch of the new 15-inch MacBook Air.
An Emerging Market Will Also Play a Pivotal Role in the Recovery of PC Sales
IDC however reckons that an emerging market will also play an important and pivotal role in the recovery of PC sales as AI PCs have already gained the interest of many businesses and could just as well prove to be both popular and pricey, which simply means a win-win scenario for sales figures as well as revenue in the months and years ahead.
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