Euro 2024 will reportedly be lacking 4K TV broadcasts, which is more like an own goal by the event organizers. What does this mean for viewers? Well, it is simple. This means that even if it is that you have a 4K sports channel, you will not be getting the Euros in Ultra HD.
Euro 2024 4K TV Broadcasts
The producers of Euro 2024 reportedly announced that the competition will not be produced in 4K, which as you know obviously means that it cannot be broadcasted on TV in 4K. With broadcast rights shared between the BBC and ITV in the UK, and then Fox in the US, it is yet another major football (soccer for readers in the US) event that will reportedly not be broadcast in Ultra HD.
The announcement in question came at the Sky Sport Summit 2023 recently held that UEFA had made the decision not to produce Euro 2024 in UHD which is also known as 4K (via FlatpanelsHD). This was in turn then confirmed by broadcaster Karl Petermichl, the head of distribution at public broadcaster ORF in Austria, who stated on Twitter that:
“Unfortunately I just received the confirmation from EURO 2024 production committee, that there will be no UHD production in Germany.”
2024 Paris Olympics Organizers Will Be Aiming To Broadcast the Event In 4K
And according to Broadband TV News, organizers of the 2024 Paris Olympics will be aiming to broadcast the event in 4K. The Superbowl of this year was able to broadcast in 4K with Dolby Vision HDR, and even if it was just only through Comcast Xfinity, it was still very much a step in the right direction. So it however does raise the question; is soccer behind the times?
What This Decision Means For the Football Event
With the very best 4K TVs becoming more affordable as well as accessible to people these days, it’s quite unclear as to why major sporting events still struggle to support 4K in the age of streaming. Sporting events in question are some of the very first to experiment with new technologies, which is as demonstrated by BT Sport streaming a rugby match that took place between Bristol Bears and Saracens back in March 2022 in 8K. Yet, it is another step back when one of the biggest competitions in football, which is the most popular sport in the world, will not be broadcast in 4K.
What Euro 2024 Producers Need To Consider
One thing that producers of Euro 2024 need to consider at this point is viewership. The Superbowl as you should know was viewed by an average of more than 110 million people and an effort was effectively made to at least try to get the best out of the 4K TVs of viewers.
So it really seems kind of bizarre that the Euro 2024 producers have decided not to go forward like their American football counterparts. This is worth considering the success of Euro 2020, which was at the time delayed until 2021, which was viewed, as per UEFA, by a viewership of more than 320 million for the final alone and then 5.2 billion cumulatively over the course of the whole competition.
Football is really an energetic, high-energy sport that is centered around a big atmosphere and it tends to lend itself to striking visuals guaranteed to shine on the best TVs for sports.
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