Elon Musk reportedly unveils Burnt Hair perfume and already has sold $1 million of the product. The tech guru declares this very product as the ‘finest fragrance on earth‘.
Elon Musk Reportedly Unveils Burnt Hair Perfume
Founder of SpaceX, Tesla, and the tunnel-making Boring Company, Elon Musk has recently updated his Twitter bio to “perfume salesman.” You may find it weird but that’s actually an accurate description as he has just released Burnt Hair, which is a new bottled fragrance available via the Boring Company’s website.
Musk Hinted At the Upcoming Product Back In September
The perfume is a gag that’s crossed over from the joke realm into reality, as many people think. Back in late September, Musk hinted at the upcoming product, tweeting “Burnt Hair — Scent for Men by Singed.” It’s a tie-in to a previous oddball product from the same Boring Company, which is a flamethrower that was sold back in 2018.
Elon Musk Announced the Availability of the Perfume on Tuesday via a Tweet
Elon Musk announced the availability of the perfume on Tuesday in a tweet, calling it “the finest fragrance on Earth.” He however seemed to be testing out catchphrases in his follow-up tweets ranging from “doesn’t get more lit than this” to “be the change you want in the world.”
The fragrance Burnt Hair is not trying to convince anyone that it smells good. The product page has little to no details other than some advertising copy terming it “the essence of repugnant desire.” A host of other quotes suggest that it smells like leaning over a candle at the dinner table and that it will help you to easily stand out in a crowd as you walk through an airport.
There’s a certain logic to all of this strangeness. And as Musk has noted, “With a name like mine, getting into the fragrance business was inevitable. Why did I even fight it for so long!?”
The Driving Force behind the Huge Sales of the Perfume
The celebrity name of Musk seems to be powering sales of the $100-per-bottle (£90, AU$160) perfume. And on Tuesday night, he said that buyers had already purchased 10,000 bottles of the Burnt Hair perfume. “Can’t wait for media stories tomorrow about $1M of Burnt Hair sold,” he tweeted.
Somehow, with all the craziness of the modern world, one may think, consumers have bought $1 million of a mystery perfume known as Burnt Hair and then sold it by a company that makes big holes underground. This is outright what it feels like to live in a David Lynch movie.