The most significant shopping week of the year is approaching, and the deals have already started.
It’s that time of year again! Christmas and New Year’s Eve are just around the corner, and Americans are gearing up to carve into turkeys. Shoppers worldwide, including those in Australia, are gearing up for the global phenomenon of Black Friday sales.
What does Black Friday Entail?
Black Friday, once a U.S. tradition, has gained increasing popularity in Australia in recent years.
The tradition originated in the 1950s when U.S. stores offered significant discounts on the day after Thanksgiving. This practice helped stores clear shelves for the new season and enabled consumers to jumpstart their holiday shopping in a single weekend. Over time, this tradition has evolved into a global phenomenon, with numerous retailers worldwide participating in Black Friday. Cyber Monday, a more recent addition, emerged as online retailers aimed to provide their own version of Black Friday deals. Nowadays, with the increasing overlap between traditional commerce and e-commerce, Black Friday/Cyber Monday has transformed into a connected week of deals.
What Date Does Black Friday Fall on in 2023?
Black Friday 2023 is officially on Friday, Nov. 24, with Cyber Monday following on Monday, Nov. 27. However, the entire week leading up to it is informally referred to as ‘Black Friday Week’, with early deals appearing throughout this period and even earlier. Several retailers, including The Good Guys and Amazon, along with direct brands like Lenovo and HP, have already kicked off their Black Friday sales!
Which Items Offer the Best Deals During Black Friday/Cyber Monday?
During Black Friday week, anticipate substantial discounts on major items such as laptops, Hi-Fi systems, consoles, and TVs. There’s also a focus on gadgets and gift items, fitting for the upcoming holidays. Online retailers will offer significant deals in all categories. Pay special attention to the following products:
Appliances
The Good Guys and Bing Lee consistently offer substantial discounts on Black Friday, reducing prices across their entire inventory. Look forward to deals on washing machines, fridges, freezers, kettles, toasters, and more. If you’re in the market for home appliances, these websites should be your primary destination.
Games Consoles
Securing console availability has been challenging over the past couple of years, but the situation is improving in Australia, with readily available PS5 bundles on Amazon. This suggests there will be chances to grab deals on games and accessories for the Xbox Series X, Xbox Series S, and PS5 this year.
Smartphones
Amazon consistently provides numerous impressive deals on a variety of smartphones.
Toys
Black Friday is likely the optimal time to shop for toys. The most sought-after toys tend to sell out quickly leading up to Christmas, making this an excellent chance to get a head start. For the best deals on Lego, especially the highly popular Star Wars and Harry Potter sets, we suggest exploring Amazon.
TVs
Black Friday revolves around significant deals on major products, particularly TVs. We anticipate leading retailers to present fantastic deals on TVs of all sizes from top brands such as Sony, Samsung, LG, and Panasonic. To find the best TV deals, it’s advisable to explore various options since there will be plenty. However, reliable choices include The Good Guys, Bing Lee, or Kogan.
VPNs
Virtual Private Networks, or VPNs, are a relatively recent inclusion in the Black Friday shopping landscape, with notable deals, particularly by Cyber Monday. Given the growing significance of cybersecurity, VPNs provide online protection for your identity and data. Throughout the week, leading services are expected to provide discounted rates, and you can discover favorable deals on providers like NordVPN, Surfshark VPN, ExpressVPN, PureVPN, and CyberGhost VPN.
Make sure to keep an eye out for travel, subscription services, and laptop deals, as they are likely to be prominent during this shopping season.
