Barbie is coming to Max according to Warner Bros CEO. But it will be taking a while before fans and enthusiasts of the movie will get to see it. The only thing they can do for now is to keep their fingers crossed. “We really believe in the motion picture window,” the CEO said.
Barbie Is Coming To Max
If you are a Barbie fan, then you have every right to be happy now as we now have a much better idea as to when the movie phenomenon will be available to start streaming at home.
Fans, unfortunately, who are wanting to re-watch the fantasy-comedy right from their couch – or bed, whatever it is we are not judging you, have now got a bit of a wait on their hands. WBD CEO David Zaslav when speaking during Warner Bros. Discovery’s (WBD) Q2 2023 investors call (as reported by Deadline), really confirmed that Barbie will be making its streaming debut on Max in the fall. For any non-US northern hemisphere fans, that’s autumn, and spring for those of you on the other hand in the southern climes (which is September, October, or November).
However, in less surprising news, Zaslav also explained that the Barbie movie would be launching on Max which is WBD’s primary streaming service when its theatrical run gets to an end. For anyone on the other hand who is not subscribed to one of the best streaming services in the world, or non-US viewers who as you should know don’t have access to Max, Zaslav has confirmed that the Margot Robbie-starring film would be readily available to rent and/or purchase via Premium Video on Demand (PVOD) services at the very same time, too.
The Reason for the Delay
When asked on why Barbie wouldn’t be fast-tracked onto Max (where it as you should know would surely join the best Max movies list), Zaslav replied: “We really believe in the motion picture window. Let this movie go to the motion picture window, play it up, build up that brand, then have it go into PVOD. Take it through these windows of economics that have worked forever, and we think work extremely well. And then put it on Max. And when it goes on Max, we think it’ll have a very good impact and that’ll be in the fall.”
The news of Barbie’s streaming release window will of course be coming as a disappointment to many. From a business perspective, however, WBD would be very crazy to pull the hugely successful movie from theaters much earlier than anticipated. That is however in spite of the entertainment behemoth reportedly losing two million subscribers due to the confusing launch of Max too.
July 21 Double-Bill Barbenheimer
The movie Barbie, which as you should know is part of the massive July 21 double-bill dubbed as ‘Barbenheimer’ (Christopher Nolan’s Oppenheimer being the other half of that dynamic), just recently crossed the $800 million mark worldwide. The Super Mario Bros. Movie as well as Guardians of the Galaxy Vol. 3 – which are at the moment available to stream on Peacock as well as Disney Plus respectively, are the only other films standing between Barbie and the coveted ‘highest-grossing movie of 2023’ title.
The Barbie Movie Edging Closer To the $1 Billion Milestone
And as the Greta Gerwig-directed movie sensation edges ever closer to the $1 billion milestone, it is however in the best interests of WBD to keep it in multiplexes globally. And, with relatively few but yet similarly highly anticipated new movies that are set to arrive between now and the third quarter of 2023, the Barbie movie in question is set to dominate the box office for many more weeks to come.
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