7 ways holiday shopping will be different in 2020

There are 7 ways holiday shopping will be different in 2020. It’s safe to say the 2020 holiday season will be a completely different experience. Many Americans will skip their annual trip home to visit family as a precaution against COVID-19, while others will be hoping for the Christmas miracle of a full-time job.

7 ways holiday shopping will be different in 2020

This will yield a big change to the retail landscape also. So, if you have been planning a scaled-back holiday or you expect to celebrate the same as always, then here is what you should know about online shopping and saving money through the end of the year 2020.

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7 ways holiday shopping will be different in 2020

Maximum sales rate, huge crowds, and big profits yield from holiday shopping which has turned to big business. Many shopping stores typically depend on strong sales in Q4 to target their annual goals and direct them on a path towards the growth of the future.

But just like how other criteria have changed in this year 2020, holiday shopping will also act typically. Due to the adjustments in customer preferences and economic situations, as well as a global pandemic, holiday online shopping will be quite different this year. Consumers will need to make adjustments to best serve their customers and find success in shopping.

Some of the 7 ways holiday shopping will be different in 2020

Most People Plan to Shop Despite Financial Strain:

The coronavirus pandemic outbreak has touched almost everyone’s lives in some way. For many, it’s had a big effect on their finances. From the range of higher expenses related to learning and working from home, to loss of jobs and income, and to this many Americans are undergoing a tougher-than-usual holiday season.

Even with this crucial situation, many shoppers are still set to shop not minding their financial placements.

Shopping Kicks Off Much Earlier:

Amazon Prime Day, which is a shopping event that usually takes place in July, will take place in two days, which is October 13th and 14th annually. Nathan Burrow, a deal expert for Wirecutter said that “Prime Day will open up the holiday shopping season, setting off a cascade of holiday sales that are likely to operate through an early week of December”.

Deals Will Be More Drawn Out:

Other than the major focus on shopping “holidays” events such as Black Friday or Cyber Monday, consumers or shoppers are expected to extend their purchases over several days or weeks. This is because, during these economic downturns, consumers want to draw out their costs over a longer duration instead of focusing all their spending in one short period, as explained by Gabrielle Pastorek who is a shopping analyst at Finder.com. Some online shopping stores such as Home Depot have made announced already that Black Friday doorbusters will be replaced with a longer, more drawn-out savings period.

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Buy Now, Pay Later Options Will Continue Gaining Popularity:

According to Pastorek, there has already been an upward trend in the year 2020 in the use of “Buy Now, Pay Later on Huffpost” payment options as indicated in Affirm, Afterpay, and Klarna. These BNPL services allow shoppers to share the cost of purchased items into weekly or monthly installments. And this can be done without interest, rather than pay for their carts in full.

Shopping Will Take Place Mostly Online:

Three-quarters of shoppers in America plan to shop online this year, according to the RetailMeNot survey. And over 88% agreed not to shop the traditional in-store doorbuster deals on Thanksgiving.

Don’t Expect Many Doorbusters Or In-Store Deals:

With the coronavirus pandemic cases still active in some states and a general need to socially distance as much as possible, the consumer is expected to skip most in-store deals this year 2020.

There Will Be Less Interest in Traditional Gifts:

Though clothing and shoes as always been and will be popular buys, shoppers will get the advantage of spending less than the usual cost on these categories when it comes to purchasing gifts for others, based on analysis by the cash-back company Rakuten. It was said by Dana Marineau, chief marketing officer/consumer and money-saving expert at Rakuten, “shoppers will search for items or experiences that bring them closer to their friends and family,”. She also predicts that items such as tablets for video chatting, gaming consoles and games, streaming subscriptions, other electronics, and future trips will be among the most popular shopping.

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