YouTube Is Testing Ad-Supported TV Channels

January 16, 2023

YouTube Is Testing Ad-Supported TV Channels, which should be great news for all those making use of the platform. You could be tuning right into TV Channels on YouTube entirely for free, as the feature is at the moment being tested with a small group of users in the United States. This would place YouTube in more direct competition with platforms like Roku and Plex.

As reported by the Wall Street Journal and later confirmed by YouTube, the channels are collected together in a central hub that would give the viewers a choice of what they would be watching, with various partners signed up.

The Deal here is to “gauge viewer interest” as stated by YouTube. If this new addition could get received by all those who are testing it, then this could apparently get a lot wider rollout at some point later in the year.

YouTube Is Testing Ad-Supported TV Channels

YouTube would be getting a cut as well, some 45 percent of the ad revenue, as per the report in the WSJ. That is the exact same cut that it takes from advertising on YouTube videos made by content creators also.

According to YouTube stated to Gizmodo “YouTube is the only place where viewers can find everything they want and we’re always looking for new ways to provide viewers a central destination to more easily find, watch, and share the content that matters most to them.”

This is quite separate from the YouTube TV Service which asks for a monthly fee in return for a variety of TV channels that are streamed over the web. It is quite possible for you to purchase movies and television shows permanently via the YouTube interface.

Regular Changes on TV

For quite some time, YouTube has been experimenting with TV shows. Anything bought via the Google TV interface can be accessed on YouTube, While numerous ad-supported programs were included in the platform as of March last year.

This move also works as a response to what other streaming platforms are doing. We have already talked about Roku and Plex, which is offering free TV channels with ads, Netflix has also introduced a cheaper tier with adverts, and Disney Plus would be doing the same in March.

Push in all the traditional ways for you to watch television that are still around, and viewers have a very big amount of choice when it comes to what they are able to watch, whether the show is a live one or a specific one.

Of course, YouTube wants as many viewers as it can get on its platform, and this is another step in that direction. Another recent innovation on YouTube is the YouTube Shorts, it was introduced to broaden YouTube’s appeal.

What Channels are Included with YouTube TV?

YouTube TV allows you to stream live and local sports, news, and shows from 70+ channels which include ABC, CBS, FOX, NBC, HGTV, ESPN, TNT, and many more.

There is also local and regional programming is also being offered with YouTube TV, offering complete local network coverage in over 98% of US TV households.

FAQ

Can you Run Ads on YouTube TV?

If you are a Premium member, you would not see ads on any YouTube Videos on YouTube TV. Of course, you would see Ads on Live TB and recorded content in your Library. Also, you might see ads on on-demand TV programs. All Non-YouTube Premium members would see ads on their YouTube Videos, and this allows YouTube to support the creators of those videos.

What are YouTube TV Ads?

YouTube TV is an Ad-supported Subscription TV service that allows you to watch Live and Video-on-demand shows. Some non-skippable in-stream ads and bumper ads from Google Ads Auction campaigns might not be eligible to serve on YouTube TV.

How Much Do YouTube TV Ads Cost?

YouTube ads have an average Cost-per-view of $0.010 – $0.030, and the views that you generally would count towards your overall YouTube viewer count. The average cost of reaching 100,00 viewers is around $2,000.

Are YouTube TV Ads Free?

In general, YouTube Premium is an entirely separate membership from YouTube TV. However, if you are both a YouTube Premium and YouTube TV member, you can watch your favorite YouTube videos on T ads-free. Also, you would still see the ads on live and recorded TV shows.

YouTube Is Testing Ad-Supported TV Channels